Tongming Vision Correction Logotyp by Kuaiyu Tang

Tongming Vision Correction Logotyp by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Silver in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

SilverGrafik· 2023

Tongming Vision Correction Logotyp

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

A' Design Award i Silver Winner in Grafik Category

38,488

Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction Logotyp

Tongming Vision Correction är en logotyp skapad för ett synkorrigeringscenter för ungdomar och barn. Namnet Tongming betyder pupill och ljus, därför används pupillen som det huvudsakliga designelementet. Tre pupiller med olika grader av skärpa är arrangerade i en sekvens som visar korrigeringsprocessen från suddigt till klart. Logotypen appliceras på visitkort, anteckningsblock och affischer. Visitkorten och den vardagliga uppsättningen är tryckta på specialpapper, medan affischerna använder fotografiska material för utomhusbruk.

The Recognition

About the A' Design Award i Silver

Tongming Vision Correction Logotyp är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Tongming Vision Correction Logotyp förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Tongming Vision Correction Logotyp är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang