Changsha Fundoland Nöjeskomplex by Xiang Li

Silver Interiör · 2023

Changsha Fundoland Nöjeskomplex

by Xiang Li

A' Design Award i Silver 2023 in Interiör
CLIENT: X+Living
Estimated Number of Design Views: 25,238
Verification code D5F0C52364 · Verify this award

Visit Site View at A' Design Award Press Release

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About Changsha Fundoland Nöjeskomplex

Changsha Fundoland är ett nöjeskomplex beläget i Changsha, Kina. Interiören omfattar över 4 500 kvadratmeter och rymmer mer än tio underhållningszoner, inklusive restauranger, en pub, en scen för livemusik, en bowlinghall och karaokerum. En 60 meter lång korridor formad som en tunnel utgör huvudstråket och undviker byggnadens fasta pelare. Underhållningsområdena är placerade på båda sidor om korridoren för att förbättra tillgängligheten och uppmuntra till utforskning. Tåg- och vagnmotiv leder besökarna genom rummet och stödjer en immersiv berättelse.

About the A' Design Award i Silver

Changsha Fundoland Nöjeskomplex är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Changsha Fundoland Nöjeskomplex förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Changsha Fundoland Nöjeskomplex är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Press Kit

Unique Properties: It is designed to become the trendsetter for offline entertainment scenes. The designer transforms the traditional consumption behavior into a sensory consumption experience through the integration of the establishment of a story with the consumption circulation, allowing consumers to shuttle between virtual and reality, to experience the most extreme futuristic art atmosphere.
Dimensions & Packaging: The project area of this project is 5000 square meters.
Tags: Entertainment Center, Interior Design, Xiang Li, xliving, China
Production Technology: In the space of over 4,500sqm, the designer integrates more than ten diverse and complex entertainment areas and functional zones to present a series of complete immersive experiences. Behind the thematic theater-style and realistic construction is a complex design planning system that integrates function and aesthetics, presenting a series of complete immersive experience.
Design Challenge: The irregular spatial boundary and non-removable columns of the space became a barrier for the designer to build this large entertainment complex. To avoid the interference of columns, the designer divided a 60m long corridor space which avoided the interference of the columns and created a main traffic artery that also functions as a restaurant and pub. Other entertainment areas are planned on both sides of the tunnel, enhance the accessibility and increase its exploratory aspect.
Research: The project is located in one of the most prosperous district in Changsha, with a premium target group that follows quality lifestyle and fashion trend. Therefore, the project is precisely anchored in the popular areas of contemporary youth consumption, integrating diversified entertainment businesses such as restaurants and pubs, livehouse, bowling alley, ktv, etc, to build a secret urban stronghold for the trendy crowd.
Inspiration: In order to create an offline social entertainment metaverse where visitors could experience its rich layers and deep exploratory elements, the designer incorporated train like installations as a symbol to complete the narrative of leading visitors to escape from the boredom of everyday life. Trains, subways, carriages, tunnels, the symbolic elements of the theme are transformed into echoes of the dream world, allowing you to fall into a deeper level of adventure and unreality.
Project Duration: The project is located at L3 BBG Star World, No.398 Xiangfu East Road, Yuhua District, Changsha. It was built and opened to the public in Sep 2022.
Operation Flow: Through the tunnel like corridor, the consumer circulation follows the change of the space pattern and extends forward in a streamlined manner with diversified entertainment theme areas locating on both side of the corridor, which enables the consumers feel as if consciousness dives on a train into a dreamlike ecstasy, encountering an endless succession of visual spectacles and floating between reality and illusion.
Image Credits: SFAP