The Dark Side of the Moon Kärleksbrev av Maria-Luisa Uth

Designen The Dark Side of the Moon Kärleksbrev av Maria-Luisa Uth är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Brons i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

BronsGrafik· 2023

The Dark Side of the Moon Kärleksbrev

av Maria-Luisa Uth

Klient: Fortuna Design Studio

Vinnare av A' Design Award i Brons i kategorin Grafik

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Designen

Om The Dark Side of the Moon Kärleksbrev

The Dark Side of the Moon är ett kärleksbrev som berättar en traditionell kinesisk kärlekshistoria. Detta projekt hyllar gamla goda tryckdesign med fokus på typ, illustrationer, grafisk design och material. Brevets förpackning öppnas och månens mörka sida blir synlig. Brevet är vikt som en fickväska, en vikningsmetod från Japan som tog sig till Europa på 1700-talet och blev populär som vikningsmetod för kärleksbrev. Det använda papperet, som kan vikas utan att spricka och som är genomskinligt, låter de två sidorna av bokstaven smälta ihop när de hålls mot ljuset.

Erkännandet

Om A' Design Award i Brons

The Dark Side of the Moon Kärleksbrev är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. The Dark Side of the Moon Kärleksbrev förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. The Dark Side of the Moon Kärleksbrev tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimensioner & förpackning: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Taggar: graphic design, illustration, print, type design, package design
Produktionsteknik: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Designutmaning: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Forskning: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiration: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Projektlängd: started August in Hangzhou and finished November in Hangzhou
Arbetsflöde: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Bildkrediteringar: Qianli Ma, Maria-Luisa Uth