Silver Grafik · 2023
Old Town of Lijiang Illustrationsserie
by Ju Jijing
- A' Design Award i Silver 2023 in Grafik
- CLIENT: Northeastern University of China
- Estimated Number of Design Views: 33,740
- Verification code 095515A2CF · Verify this award
Colors
About Old Town of Lijiang Illustrationsserie
Old Town of Lijiang är en serie illustrationer skapade för att presentera och skydda kulturen i en gammal stad i Kina. Illustrationerna visar kulturarvselement, lokala miljöer och skiktade färger i en nationell stil. Varje bild är ritad med vektorbaserad designprogramvara i formatet 800 gånger 800 millimeter och återgiven med högkvalitativ tryckteknik. Serien förmedlar Lijiangs natur- och kulturarv i ett visuellt språk anpassat till modern smak. Målet är att öka allmänhetens medvetenhet om traditionell bykultur och dess bevarande.
About the A' Design Award i Silver
Old Town of Lijiang Illustrationsserie är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Old Town of Lijiang Illustrationsserie förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Old Town of Lijiang Illustrationsserie är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Press Kit
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Image Credits
- Ju Jijing, 2022
