United Cinemas Unicus Chichibu Biografkomplex av Mitsuhiro Shinohara

Designen United Cinemas Unicus Chichibu Biografkomplex av Mitsuhiro Shinohara är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Brons i tävlingskategorin Interiör- och Utställningsdesign.

BronsInteriör· 2023

United Cinemas Unicus Chichibu Biografkomplex

av Mitsuhiro Shinohara

Klient: United Cinemas

Vinnare av A' Design Award i Brons i kategorin Interiör

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Färger

Designen

Om United Cinemas Unicus Chichibu Biografkomplex

United Cinemas Unicus Chichibu är ett biografkomplex byggt för staden Chichibu, som hade varit utan biograf i 29 år. Komplexet rymmer sju salonger och 650 platser inom en yta på 2 490 kvadratmeter. De flesta salonger har färre än 100 platser, vilket möjliggör visning av ett brett utbud av filmer för en liten befolkning. En glasfasad och en ljus foajé i skiffersten och trä välkomnar både förbipasserande och biobesökare. Designen fungerar som ett vardagsrum för staden, där besökare i alla åldrar kan mötas. Samtliga salonger använder laserprojektorer och ett digitalt skyltningssystem.

Erkännandet

Om A' Design Award i Brons

United Cinemas Unicus Chichibu Biografkomplex är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. United Cinemas Unicus Chichibu Biografkomplex förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. United Cinemas Unicus Chichibu Biografkomplex tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensioner & förpackning: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Taggar: Movie Theatre, Cinema Complex, Cinema
Produktionsteknik: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Designutmaning: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Forskning: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Projektlängd: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Arbetsflöde: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Bildkrediteringar: All photos: P&D Consulting