Ajinomoto Cec Kundengagemangscenter av Stoked Associates

Designen Ajinomoto Cec Kundengagemangscenter av Stoked Associates är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Brons i tävlingskategorin Interiör- och Utställningsdesign.

BronsInteriör· 2023

Ajinomoto Cec Kundengagemangscenter

av Stoked Associates

Klient: Ajinomoto Malaysia Berhad

Vinnare av A' Design Award i Brons i kategorin Interiör

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Färger

Designen

Om Ajinomoto Cec Kundengagemangscenter

Ajinomoto CEC är ett kundengagemangscenter byggt inuti en ny fabrik i Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Interiören öppnar med en stor LED-videovägg som hälsar anställda och besökare välkomna innan de går in i Infoseum. En tunnel leder sedan besökarna genom företagets historia, tjänster och produkter. Projektionsmappning och ett ljudsystem förstärker besöksupplevelsen, och en matlagningsstudio erbjuder interaktiva sessioner kring smak. Rena, linjära former påminner om sockerrörens rörelse i vinden.

Erkännandet

Om A' Design Award i Brons

Ajinomoto Cec Kundengagemangscenter är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Ajinomoto Cec Kundengagemangscenter förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Ajinomoto Cec Kundengagemangscenter tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Dimensioner & förpackning: Width 16880mm x Depth 9500mm x Height 3200mm
Taggar: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Produktionsteknik: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Designutmaning: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Forskning: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspiration: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Projektlängd: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Arbetsflöde: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Teammedlemmar: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Bildkrediteringar: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022