Snow Peak Visuell Identitet by Yunnan Tech and Business University

Snow Peak Visuell Identitet by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2023 A' Design Award i Silver in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

SilverGrafik· 2023

Snow Peak Visuell Identitet

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award i Silver Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #151008

View at A' Design Award Press Release Award Badge

Colors

The Design

About Snow Peak Visuell Identitet

Igenkänning är ett viktigt bedömningskriterium i logotypdesign. Hur man använder ett enkelt designspråk för att integrera hotellet med det komplexa och föränderliga landmärket Potalapalatset är en av svårigheterna i hela designen. Potalapalatset är en helig byggnad i tibetanernas ögon. Därför förfinade designteamet de mest representativa pelarelementen som designelement och skapade bilden av det tredimensionella Potalapalatset genom tvådimensionella tekniker, så att gestaltningen förmedlade en stark regional stil.

The Recognition

About the A' Design Award i Silver

Snow Peak Visuell Identitet är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Snow Peak Visuell Identitet förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Snow Peak Visuell Identitet är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
Research: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
Inspiration: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
Project Duration: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
Operation Flow: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
Team Members: Liu Kaiyi
Zhang Weiwei