Recall Of The Universe Immersiv utställning av Tammy Ho - Shanghai KNN

Designen Recall Of The Universe Immersiv utställning av Tammy Ho - Shanghai KNN är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Guld i tävlingskategorin Evenemangs- och Händelsedesign.

GuldEvenemang· 2024

Recall Of The Universe Immersiv utställning

av Tammy Ho - Shanghai KNN

Klient: Shanghai KNN Cultural Media Co., Ltd

Vinnare av A' Design Award i Guld i kategorin Evenemang

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Designen

Om Recall Of The Universe Immersiv utställning

Den immersiva utställningen av universum och rymden, som beställdes av kunden Bilibili, skapades i det berömda stora köpcentret Xi'an Gpark. En inverterad, högt hängande kristallstadsreflektion visades genom oregelbundna LED-skärmar, vilket skapade en ögonfångande rymdaccelerator. Det ursprungliga Water Curtain Square förvandlades till en gigantisk rymdhiss. Det fanns också fantastiska Planetporten och Civilisationsporten. Ett mobilt navigationssystem, interaktiv projektion, artificiell intelligens, AR, neonljus osv. användes för att skapa en immersiv upplevelse för besökarna.

Erkännandet

Om A' Design Award i Guld

Recall Of The Universe Immersiv utställning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Recall Of The Universe Immersiv utställning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Recall Of The Universe Immersiv utställning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Taggar: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Designutmaning: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Forskning: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Projektlängd: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Arbetsflöde: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Teammedlemmar: Tammy Ho
Lumos Miao
Bildkrediteringar: Shanghai KNN Cultural Media Co., Ltd