AS Women Empowerement Företagsgåva by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award i Järn in Presentartikeldesign Competition Category.
JärnPresentartiklar· 2024
AS Women Empowerement Företagsgåva
Client: As
A' Design Award i Järn Winner in Presentartiklar Category
Verified Award Winner
Verify Award Status for #152153The Design
About AS Women Empowerement Företagsgåva
A|S beslutade att designa en årlig företagsgåva för att fungera som ett uttalande och en uppmaning till handling, inspirerad av behovet att stärka kvinnor oavsett etnicitet, religion eller social status. Kretensisk Tsikoudia, en traditionell grekisk dryck, fyllde flaskor formade för att symbolisera olika kvinnor, var och en med ett distinkt leransikte som kork, stilistiskt inspirerade av de antika kykladiska figurinerna. De förmedlade temana Frihet, Förändring, Jämlikhet, Rättvisa, Utbildning, Valfrihet och Styrka. Varje flaska placerades i en dedikerad låda med konstnärliga grafiska representationer och en väggaffisch.
The Recognition
About the A' Design Award i Järn
AS Women Empowerement Företagsgåva är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. AS Women Empowerement Företagsgåva förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. AS Women Empowerement Företagsgåva respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Team Members
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
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