Hand over Hand Varumärkesidentitet by Yiwen Zhang

Hand over Hand Varumärkesidentitet by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2024

Hand over Hand Varumärkesidentitet

by Yiwen Zhang

Client: Hand over Hand

A' Design Award i Brons Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #154975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hand over Hand Varumärkesidentitet

Hand over Hand är en varumärkesidentitet skapad för en leverantör av specialpedagogiska tjänster. Identiteten behåller de handritade hand- och bokelementen från den tidigare logotypen för att bevara kontinuitet och personlighet. Analogue, ett modernt typsnitt med mjuka kurvor och kontrastrika bokstavsformer, bidrar till en vänlig och tillgänglig ton. Cirkulära och kvadratiska geometriska snitt skapar en balanserad komposition som speglar regional och demografisk mångfald. Systemet används på sociala medier, webbsidor, e-böcker, utomhusreklam, tidskrifter, förpackningar och visitkort.

The Recognition

About the A' Design Award i Brons

Hand over Hand Varumärkesidentitet är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Hand over Hand Varumärkesidentitet förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Hand over Hand Varumärkesidentitet tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator