Platina Mässa · 2024
Muji Eco Pavilion in Emptiness Utställningsyta
by Chenzhu Sun
- A' Design Award i Platina 2024 in Mässa
- CLIENT: FORTH FORCE（Shanghai Tan Gen Cultural Communication Co., Ltd）
- Estimated Number of Design Views: 1,334,536
- Verification code 84DE0E4BF3 · Verify this award
Colors
About Muji Eco Pavilion in Emptiness Utställningsyta
Under China International Import Expo 2023 designade Atelier Forth Force en särskild paviljong bestående av 7 524 sammanfogade träkomponenter. Detta var Mujis exklusiva paviljong, dedikerad till varumärkets anda: Nature, Naturally and Muji. Under den 6 dagar långa utställningen, medan paviljongens vägg övergick från existens till icke-existens, tog 1 254 besökare till Muji-paviljongen med sig delar av skärmsystemet. Efter väggmonteringens nedmontering skulle träkomponenterna monteras om till förvaringssystem lämpliga för hemmabruk.
About the A' Design Award i Platina
Muji Eco Pavilion in Emptiness Utställningsyta är vinnare av A' Design Award i Platina, ett ytterst prestigefyllt erkännande som tilldelas genuint exceptionella, eleganta och magnifika designverk. Platinavinnare är skapelsens underverk, bevis på den intellektuella kreativitetens gränser, och visar sina formgivares oöverträffade yrkeskunnande och genialitet. Dessa verk förväntas vara de mest hyllade som definierar en epoks estetik, bidrar till samhällets välbefinnande och flyttar fram gränserna för konst, vetenskap, design och teknik. Muji Eco Pavilion in Emptiness Utställningsyta uppvisar en transcendent nivå av excellens och gör utan tvekan världen till en bättre plats med sina fördelaktiga och värdefulla egenskaper. Muji Eco Pavilion in Emptiness Utställningsyta är ett vinnande verk i A' Design Award i Platina som väcker längtan, inspirerar, entusiasmerar, förtjusar och väcker stor glädje.
Press Kit
- Unique Properties
- In 2023, during the China International Import Expo , we especially designed a pavilion which consisted of 7,524 interlocking wooden components. This is the exclusive pavilion for MUJI, dedicated to brand spirit: Nature, Naturally & MUJI.
During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use. Moreover, these components are designed to seamlessly match the dimensions of MUJI's existing furniture cabinets. Each participating visitor is the co-creator of this project, bringing the concept of sustainability into their lives. The design of this storage system also implements the MUJI’s Brand concept of “Nature, Naturally & MUJI”. It is well interpreted in the exhibition industry, where resource waste is extremely serious.
MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. We are appreciated to every audience who has participated in helping us complete the new concept MUJI Eco-Museum. - Dimensions & Packaging
- Width 20000mm x Depth 20000mm
- Tags
- Sustainability,Pavilion,Exhibition,Commercial
- Production Technology
- The main materials of the MUJI Eco-Pavilion are environmentally friendly wood, recycled ocean plastic, biodegradable agricultural materials, and reusable metal. The wooden components of the pavilion's walls will be taken away by 1254 visitors and reassembled into a home storage system that matches the dimensions of MUJI's existing furniture. Every participating visitor will become a co-builder of this project, bringing sustainable concepts into their lives, and this storage system design also embodies the brand concept of MUJI in the extremely wasteful exhibition industry.
- Design Challenge
- The design of the MUJI Eco-Pavilion is a rare example in the Chinese exhibition industry of practicing sustainable design from the aspects of design, structural production, construction, and dismantling. It not only applies environmentally friendly and natural materials but also for the design of conventional exhibition that considers how to make normal construction materials exist in a new way from the beginning, and makes construction waste "turn waste into treasure" to become the daily life storage products of the audience.
- Inspiration
- MUJI's "minimalist" philosophy is not simply about removing unnecessary decoration to achieve a simple appearance, but about creating an ultimate "emptiness" that is pure and without any limitations in terms of usage methods and product images. Emptiness is a state of infinite freedom.
An exhibition hall has been cleared can bring infinite creative beauty to life. - Project Duration
- The project was exhibited in the China International Import Expo in November 2023
- Operation Flow
- During the 6-day exhibition, as the pavilion wall transitioned from existence to non-existence, 1,254 visitors to the MUJI pavilion took away the screen system. After the dismantling of the wall, the wooden components will be reassembled into a set of storage systems suitable for home use.
- Patents
- The project is Patent Pending
