Summer Palace Tour Varumärkesdesign av YeZhang

Designen Summer Palace Tour Varumärkesdesign av YeZhang är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Guld i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

GuldGrafik· 2024

Summer Palace Tour Varumärkesdesign

av YeZhang

Klient: Beijing Jiaotong University

Vinnare av A' Design Award i Guld i kategorin Grafik

244,004

Verifierad prisvinnare

Verifiera prisstatus för #158812

Besök webbplats Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Summer Palace Tour Varumärkesdesign

Summer Palace Tour är en varumärkesdesign skapad för en jubileumsturné i Sommarpalatset i Peking. Tre stora arkitektoniska kluster illustreras i en 2,5D-stil och omfattar fler än 20 traditionella kinesiska byggnader, i svart, rött och grönt. Designen tillämpas på publicitetsmaterial, kontorsmaterial och souvenirer, tryckt på bestruket konstpapper och kraftpapper med screentryck och guldfoliering. En ask i kraftpapper rymmer två affischer, fyra nyckelringar, tejp, ett kuvert och en anteckningsbok. Besökare kan bära med sig trädgårdsarvet i handen.

Erkännandet

Om A' Design Award i Guld

Summer Palace Tour Varumärkesdesign är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Summer Palace Tour Varumärkesdesign förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Summer Palace Tour Varumärkesdesign skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Dimensioner & förpackning: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Taggar: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Produktionsteknik: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Designutmaning: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Forskning: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Inspiration: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Projektlängd: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Arbetsflöde: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Patent: This work is all original images not copyrighted.
Teammedlemmar: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Bildkrediteringar: This work is all original images not copyrighted.