China In The Classics Reklamgrafisk Design av Zhou Haiwen, Che Shilong and Guo Cheng

Designen China In The Classics Reklamgrafisk Design av Zhou Haiwen, Che Shilong and Guo Cheng är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Brons i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

BronsGrafik· 2024

China In The Classics Reklamgrafisk Design

av Zhou Haiwen, Che Shilong and Guo Cheng

Klient: China Global Television Network Co., Ltd.

Vinnare av A' Design Award i Brons i kategorin Grafik

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Designen

Om China In The Classics Reklamgrafisk Design

Kina i Klassikerna är en reklamgrafisk design skapad för ett tv-program om forntida kinesiska klassiker. Böcker utgör designens huvudmotiv. Antika böcker från öst och väst refereras till, inklusive kinesiska bambustrimlor, trådbundna böcker, pergamentrullar och inbundna böcker. Dessa former dekonstrueras och omorganiseras till enkla visuella symboler. Titlarna på tio klassiker kombineras med kinesisk kalligrafi. Presentkartongen använder speciellt taktilt papper. Designen hjälper människor med olika kulturella bakgrunder att förstå kinesiska böcker och berättelser.

Erkännandet

Om A' Design Award i Brons

China In The Classics Reklamgrafisk Design är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. China In The Classics Reklamgrafisk Design förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. China In The Classics Reklamgrafisk Design tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimensioner & förpackning: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Taggar: China, Classics, Heritage, Culture, Creativity
Produktionsteknik: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Designutmaning: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Forskning: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiration: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projektlängd: The project started in 2022 in China, and is still promoted and distributed.
Arbetsflöde: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Teammedlemmar: Zhou Haiwen, Che Shilong, Guo Cheng
Bildkrediteringar: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng