The Magic Ship Of The Orient Multimediavideor av Liang Wu

Designen The Magic Ship Of The Orient Multimediavideor av Liang Wu är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Järn i tävlingskategorin Scenkonst-, Scen-, Stil- och Scenografidesign.

JärnScenkonst· 2024

The Magic Ship Of The Orient Multimediavideor

av Liang Wu

Klient: College of Fashion and Design,Donghua University

Vinnare av A' Design Award i Järn i kategorin Scenkonst

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Färger

Designen

Om The Magic Ship Of The Orient Multimediavideor

Verket konstruerar en scenbild med orientaliska kulturella element och kombinerar kinesiska solfjädrar, pipa och maskiner till ett enormt rymdskepp. Videon använder 3D-animation, AIGC och 3D-teknik utan glasögon för att låta publiken uppleva tidsresor, med landskap, fenixar, kinesiska trädgårdar, Shikumen och Shanghai som motiv. Mot bakgrund av modevisningen använde designern AI-genererade jätteanimationer för att samspela med över 60 modeller och spegla klädernas designelement. Verket integrerar virtuella och verkliga element för att komplettera modevisningen.

Erkännandet

Om A' Design Award i Järn

The Magic Ship Of The Orient Multimediavideor är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. The Magic Ship Of The Orient Multimediavideor förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. The Magic Ship Of The Orient Multimediavideor respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensioner & förpackning: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Taggar: Fashion show, Stage multimedia, AIGC, Digital art
Produktionsteknik: Three-Dimensional Animation and AIGC
Designutmaning: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Forskning: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Projektlängd: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Arbetsflöde: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patent: none
Teammedlemmar: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Bildkrediteringar: none