Inmyes Varumärkesidentitet by Chungsheng Chen and Jinhe Wang

Inmyes Varumärkesidentitet by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award i Järn in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

JärnGrafik· 2024

Inmyes Varumärkesidentitet

by Chungsheng Chen and Jinhe Wang

Client: Tainan University of Technology/Product Design Department

A' Design Award i Järn Winner in Grafik Category

17,476

Verified Award Winner

Verify Award Status for #161001

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inmyes Varumärkesidentitet

Inmyes är en varumärkesidentitet skapad för ett företag som tillverkar glasögonlinser. Namnet kommer från uttrycket "in my eyes" och uttrycker tanken om att se världen ur ett personligt perspektiv. Den gemena initialbokstaven antyder en nära och personlig koppling till varje konsument. Bokstaven M är formad för att likna en handskakning, ett tecken på förtroende mellan varumärket och dess kunder. Logotypen används på glasögonfodral, visitkort, förpackningar, webbplatser och sociala medier. Färgerna finns tillgängliga i RGB, CMYK och Pantone för ett enhetligt utseende i alla medier.

The Recognition

About the A' Design Award i Järn

Inmyes Varumärkesidentitet är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Inmyes Varumärkesidentitet förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Inmyes Varumärkesidentitet respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Dimensions & Packaging: Minimum height of the logo: 4 mm
Tags: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Production Technology: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Design Challenge: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Research: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspiration: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Project Duration: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Operation Flow: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Team Members: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Image Credits: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.