Virtu AI Shoppingwebbplats av Yue Hu, Xi Zhou and Minghao He

Designen Virtu AI Shoppingwebbplats av Yue Hu, Xi Zhou and Minghao He är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Järn i tävlingskategorin Digital produktdesign.

JärnDigital produkt· 2025

Virtu AI Shoppingwebbplats

av Yue Hu, Xi Zhou and Minghao He

Klient: Virtu AI

Vinnare av A' Design Award i Järn i kategorin Digital produkt

20,891

Verifierad prisvinnare

Verifiera prisstatus för #164673

Visa hos A' Design Award Pressmeddelande Utmärkelsemärke

Färger

Designen

Om Virtu AI Shoppingwebbplats

Virtu AI är en webbplattform för att designa personliga pressade naglar. Användare beskriver en idé i en enkel mening, och artificiell intelligens genererar ett matchande nagelset. Datorseende-segmentering separerar varje nageltopp, så att en uppsättning med tio individuella naglar kan designas och matchas med befintliga färger. Färdiga designer skickas sedan till skickliga hantverkare, som tillverkar och skickar de färdiga pressade naglarna. Navigeringen hålls enkel, så att personer utan teknisk kunskap kan skapa egen nagelkonst och förvandla personliga idéer till bärbara objekt.

Erkännandet

Om A' Design Award i Järn

Virtu AI Shoppingwebbplats är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Virtu AI Shoppingwebbplats förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Virtu AI Shoppingwebbplats respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Dimensioner & förpackning: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Taggar: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Produktionsteknik: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Designutmaning: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Forskning: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiration: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Projektlängd: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Arbetsflöde: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Teammedlemmar: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Bildkrediteringar: All materials credit to Xi Zhou, Yue Hu and Heidi He