Eggy Klädkrok by Gongai Liu and Haixu Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award i Brons in Möbeldesign Competition Category.
BronsMöbler· 2025
Eggy Klädkrok
Client: Ziel Home Furnishing Technology Co., Ltd.
A' Design Award i Brons Winner in Möbler Category
Verified Award Winner
Verify Award Status for #164757The Design
About Eggy Klädkrok
Eggy är en klädkrok designad för att hänga kläder och tillbehör hemma. Varje krok kombinerar en äggformad platta med en rund ring, så att kappor, hattar, halsdukar och ryggsäckar kan hängas på två olika sätt. Den rundade ytan håller kragar utan att deformera dem. Eggy är tillverkad av kolstål, ett lätt och slitstarkt material som finns i flera färger. Precis skärning och formning ger kroken en robust och hållbar finish. Tre storlekar erbjuds, och krokarna kan arrangeras i en förskjuten layout på väggen.
The Recognition
About the A' Design Award i Brons
Eggy Klädkrok är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Eggy Klädkrok förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Eggy Klädkrok tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Originating from the pursuit of details in daily life, Eggy place greater emphasis on functionality and aesthetics. Possessing both a hanging area for clothes and a hanging area for scarves, the small coat hook can be used for both purposes. Its appearance combines the concept of an egg and is designed as an interesting shape. At the same time, the circular surface will not deform the collar.
- Dimensions & Packaging
- Large size coat hook: width 95 mm x depth 75 mm x height 125 mm
Medium size coat hook: width 80 mm x depth 63 mm x height 105 mm
Small size coat hook: width 65 mm x depth 51 mm x height 85 mm - Tags
- hanging clothes, dual-purpose hook, egg shaped, clothes caring, carbon steel material
- Production Technology
- Made of carbon steel material, which is lightweight and wear-resistant, Eggy owns exquisite craftsmanship, sturdy and durable. Carbon steel material not only perfectly matches the purpose of coat hooks, but also has a variety of color to choose. Advanced processing technology is adopted in the production process, coupled with precise cutting and forming, reliable product quality and appearance are ensured. To ensure high manufacturing standards, the quality of each coat hook is also strictly controlled.
- Design Challenge
- The main challenge of design lies in how to make a simple coat hook both practical and creative, which is how to make it more eye-catching and colorful, while meeting the expectations of users.
Get rid of the troubles from traditional coat hook, Eggy combine functionality and aesthetics. Users can hang clothes on egg shaped iron plates or circular rings, which allow them to hang clothes stably and elegantly. This dual-purpose design stands out from a group of functional home decorations due to its unique appearance. - Research
- Through long-term research, we found that traditional coat hooks face certain problems and limitations in use, such as single functionality, deformation of clothing, difficult to hang clothes stably, serious homogenization of appearance, and so on. The birth of Eggy helps to solve the problem of clothing hanging, and the innovative design of one hook with dual uses can improve the utilization of products and space; The egg shaped appearance not only protects clothing from damage, but also adds to the fun of life.
- Inspiration
- Do you want to feel convenience and happiness from trivial life?
Take off your coat and sweater from the hook before going out, but always find the collar is deformed;
Returning home from work, but to find the hooks are overwhelmed and all clothes falling to the ground......
Eggy are designed to change the mundane life. The multifunctional user experience, elegant natural form, and colorful dopamine color scheme make small coat hooks play a big role. - Project Duration
- The project will start in Shenzhen in December 2023 and be completed in Shenzhen in April 2024.
- Operation Flow
- We try solve the problem of single functionality and appearance induced by traditional coat hooks.
Considering different needs, Eggy are simple and easy to use, providing flexible and convenient features for customers to choose from. Users can hang clothes, hats, scarves, backpacks, etc. on egg shaped iron sheets or circular rings. With vibrant and colorful color schemes as well as arranged in a staggered manner, the coat hooks is synonymous with practicality and aesthetics. - Patents
- Ziel Home Furnishing Technology Co., Ltd.
- Team Members
- Gongai Liu, Haixu Zhang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
