Kaorium Doftupplevelseenhet av Toshiharu Kurisu - Scentmatic

Designen Kaorium Doftupplevelseenhet av Toshiharu Kurisu - Scentmatic är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Silver i tävlingskategorin Gränssnitts-, Interaktions- och Användarupplevelsedesign.

SilverGränssnitt· 2025

Kaorium Doftupplevelseenhet

av Toshiharu Kurisu - Scentmatic

Klient: Scentmatic Inc.

Vinnare av A' Design Award i Silver i kategorin Gränssnitt

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Färger

Designen

Om Kaorium Doftupplevelseenhet

Detta interaktiva skyltningssystem erbjuder ett nytt sätt att uppleva och njuta av dofter genom fusionen av doft och språk. Genom att använda den AI-drivna teknologin Kaorium, som visualiserar dofternas egenskaper, kan användare fördjupa sig i sina personliga uppfattningar av dofter och utforska beskrivande ord som resonerar med deras intryck. Detta möjliggör för dem att upptäcka dofter som perfekt överensstämmer med deras individuella preferenser.

Erkännandet

Om A' Design Award i Silver

Kaorium Doftupplevelseenhet är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Kaorium Doftupplevelseenhet förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Kaorium Doftupplevelseenhet är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This interactive signage uses AI to put scents into words and visualize the characteristics of each scent, offering new ways to encounter and enjoy scents.
To allow users to focus on the images evoked by the scent and words, visual elements are kept to a minimum, with text floating up on the tabletop for a simple UI.
Finally, the desired scent is presented in a scene like a "babbling brook of fresh greenery," encouraging emotional engagement.
Dimensioner & förpackning: External dimensions W1083.5 × D718 × H850 mm
Weight 80kg

Using RFID, this new sensory experience combines scent and words, and the physical and digital, creating easy-to-understand and friendly interactions.
Taggar: Kaorium, AI, fragrance, signage, device
Produktionsteknik: Everyone perceives scents differently.
Kaorium puts these diverse perceptions into words and presents them, but it wants to respect "how the user themselves felt" and not unilaterally limit its interpretation.
With cognitive diversity gaining attention in the context of education and business, Kaorium believes it can contribute to fostering a culture of respect and mutual acceptance of differences in how people perceive scents.
Designutmaning: When the prototype was actually completed, it became clear that it would be difficult to elevate the scent into a valuable experience simply by describing it in words.
Rather than assigning a fragrance professional, they took a more consumer-oriented approach, pursuing what consumers "want" and collaborated with the sake, sports, and education sectors to improve social and experiential value.
Forskning: In order to verify the value of KAORIUM from a neuroscience perspective, joint research was conducted with the University of Tokyo.
In a demonstration experiment at a fragrance shop, the entrance rate increased by 139% and the purchase rate increased by 287% compared to before the introduction.
The use of KAORIUM overseas is also increasing, including an exhibition at the London Design Festival 2023 and its introduction at The Fragrance Shop, the largest in the UK.
Inspiration: This project began with the vision of "enriching people's sensibilities and senses through fragrance."
Fragrances enrich our lives, but scents are vague and difficult to grasp, and each person perceives them differently.
For many people, it is difficult to choose a scent that suits them from the vast selection available, so we thought that "words" would be the key to creating an experience that allows many people, including beginners, to enjoy scents.
Projektlängd: The project started in Japan in November 2019. The extrasensory experience of scent that Kaorium brings can be applied to various fields such as education, food and drink, art and entertainment, and shopping. Currently, we are developing tools for sensory education, food and drink experiences, and purchasing experiences for brick-and-mortar retail stores. We are researching further possibilities for use.
Arbetsflöde: Using natural language processing, Kaorium can replace scents with simpler expressions that beginners can understand, such as "soft," "soapy," and "clean."
Existing methods to support product selection include "diagnostic content," which suggests products that suit users by answering questions in a questionnaire, but KAORIUM provides an experience that allows users to actually smell different scents and delve deeper into how they feel, creating a more satisfying experience.
Patent: Trademark (2023) 2022-082558 SCENTMATIC.Inc
Teammedlemmar: producer/director: Toshiharu Kurisu
designer: Yoshiyuki Habashima
Bildkrediteringar: Image #1: SCENTMATIC.Inc, Kaorium, 2025.
Image #2: SCENTMATIC.Inc, Kaorium, 2025.
Image #3: SCENTMATIC.Inc, Kaorium, 2025.
Image #4: SCENTMATIC.Inc, Kaorium, 2025.
Image #5: SCENTMATIC.Inc, Kaorium, 2025.