Cyber Yoke Ratt by Don Ian is a highly esteemed winner of the very prestigious 2025 A' Design Award i Brons in Fordonsdels-, Biltillbehörs- och Vårdproduktdesign Competition Category.

BronsFordonstillbehör· 2025

Cyber Yoke Ratt

by Don Ian

Client: Agiling

A' Design Award i Brons Winner in Fordonstillbehör Category

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Verified Award Winner

Verify Award Status for #168600

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Colors

The Design

About Cyber Yoke Ratt

Denna produktdesign är en förbättring av den traditionella runda ratten som kan förbättra förarens sikt framåt. Rattkransens form, Oval Rectangle, framhäver en känsla av teknik och futurism och kombinerar fördelarna hos den cirkulära ratten och ratten med halvekrar. Designen med olika material och färger på de inre och yttre dubbelringarna skapar en visuell skikteffekt. Användningen av speciella tyger med färggradient ger fler personliga valmöjligheter. Designern hoppas kunna skapa en produkt som balanserar estetik och funktionalitet.

The Recognition

About the A' Design Award i Brons

Cyber Yoke Ratt är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Cyber Yoke Ratt förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Cyber Yoke Ratt tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modified steering wheel designed for Tesla Model 3/Y, Create a steering wheel that combines the advantages of circular steering wheel and half-spoke steering wheel. The unique wheel rim shape of Oval Rectangle highlights a strong sense of technology and futurism, and the design of different materials and colors on the double rings of inner and outer reflects a special sense of layering. The application of particular material-color gradient fabrics provides more personalized choices.
Dimensions & Packaging: 358 (mm) x 147 (mm) x 268 (mm)
Tags: Steering Wheel, Cyber Yoke, CyberYoke, Tesla, Model 3, Model Y, Agiling, Don Ian
Production Technology: Five-layer Process: 1. One-piece die casting frame; 2. First layer of PU foam; 3. Built-in heating patch; 4. Second layer of PU foam; 5. Surface mat. covering.
Design Challenge: The development of the manufacturing process is more difficult than the design. The entire product development took one year. The foaming mold of the steering wheel body was modified three times, and the color gradient fabric was modified three times. In addition, the surface material was hand-wrapped, and it was difficult to maintain the surface flatness. Quality control was the key.
Research: Using NX to create design models and then using resin 3D printing to verify feasibility, the use of resin materials results in significant dimensional errors, leading to longer mold modification times during the product trial production phase. For the development of color gradient fabrics, due to the high requirement for fabric extensibility for surface covering, the initial color displayed by the fabric is darker. Adjusting the fabric texture scheme can effectively reduce the color depth.
Inspiration: The traditional circular steering wheel allows both hands to move freely, it‘s easy to get the hands mixed up after turning and returning, while a half-spoke steering wheel can cause the other hand to grab the air when turning and turning back, so we aimed to build a steering wheel that avoids both problems. On the other hand, the inspiration for using color gradient fabrics comes from the paintings of Van Gogh, and we hope to create a product that balances aesthetics and practicality.
Project Duration: The project started in Guangzhou in December 2023, obtained a patent in August 2024, and entered mass production in December 2024.
Operation Flow: About the installation of the modified steering wheel: 1. Remove the original steering wheel from the car; 2. Disassemble the original steering wheel parts (button module, shell, etc.); 3. Install the original steering wheel parts on the steering wheel body of this design; 4. Install the steering wheel as a whole on the car.
Patents: Patented. Patent No.ZL 2024 3 0389406.8, Patent Holder: Agiling (Guangzhou) Tech Co., Ltd. Year 2024.
Copyrights belong to Agiling (Guangzhou) Tech Co., Ltd. Year 2024.
Team Members: Designer: Don Ian
Image Credits: Image #1: Photographer Don Ian, Guangzhou, 2024.
Image #2: Photographer Don Ian, Guangzhou, 2024.
Image #3: Photographer Don Ian, Guangzhou, 2024.
Image #4: Photographer Don Ian, Guangzhou, 2024.
Image #5: Photographer Don Ian, Guangzhou, 2024.