Espada Selvagem Visuell identitet by Pedro Panetto

Espada Selvagem Visuell identitet by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2025

Espada Selvagem Visuell identitet

by Pedro Panetto

Client: Pedro Panetto

A' Design Award i Brons Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #170535

View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Visuell identitet

Espada Selvagem är en visuell identitet för en medeltida fäktklubb i Brasilien. Designen är inspirerad av bestar från forntida heraldik, omtolkade på ett modernt sätt. En jaguar valdes eftersom djuret är hemmahörande i Brasilien och förknippas med hastighet, energi och tävlingsanda. Jaguarens fläckar är formade av cirklar som också skapar en känsla av rörelse. Illustrationen följer det gyllene snittets proportioner. Symbolen är uppbyggd i vektorformat, vilket gör att identiteten kan appliceras på uniformer, tygmärken, böcker, medaljer, flaggor och sociala medier i många olika storlekar.

The Recognition

About the A' Design Award i Brons

Espada Selvagem Visuell identitet är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Espada Selvagem Visuell identitet förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Espada Selvagem Visuell identitet tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.