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HG Holding Headquarters Kontor och konferenshallar by Cihat Elmas - Quark Studio Architects

HG Holding Headquarters Kontor och konferenshallar by Cihat Elmas - Quark Studio Architects is a highly esteemed winner of the very prestigious 2025 A' Design Award i Brons in Arkitektur-, Byggnads- och Konstruktionsdesign Competition Category.


BronsArkitektur· 2025

HG Holding Headquarters Kontor och konferenshallar

by Cihat Elmas - Quark Studio Architects

Client: Halil Gursoy Saglık Hizmetleri

A' Design Award i Brons Winner in Arkitektur Category

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Colors

The Design

About HG Holding Headquarters Kontor och konferenshallar

HG-administrationsbyggnaden i Kahramanmaras, Turkiet, utmanar den ofta sterila uppfattningen om institutionell arkitektur och presenterar ett övertygande exempel på värme och mänsklig kontakt inom ett funktionellt ramverk. Designen omfattar 1 790 kvadratmeter fördelade över fyra våningar och går medvetet bortom konventionell kontorsestetik, med målet att skapa en välkomnande och produktiv miljö för personal och besökare. Denna betoning på en bekväm och engagerande atmosfär genomsyrar de arkitektoniska besluten och formar allt från den rumsliga organisationen till det nyanserade valet av material.

The Recognition

About the A' Design Award i Brons

HG Holding Headquarters Kontor och konferenshallar är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. HG Holding Headquarters Kontor och konferenshallar förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. HG Holding Headquarters Kontor och konferenshallar tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Challenging the often-sterile perception of institutional architecture, the HG Holding Headquarters in Kahramanmaraş, Turkey, presents a compelling case for warmth and human connection within a functional framework. Spanning 1,790 square meters across four levels, the design consciously moves beyond conventional office aesthetics, aiming to create a welcoming and productive environment for staff and visitors. This emphasis on a comfortable and engaging atmosphere permeates the architectural decisions, shaping everything from spatial organisation to the nuanced selection of materials.
Dimensions & Packaging
The building boasts a total build size of 1,790 sqm, accommodating a range of services, including 4 workstation rooms,4 conference halls with a pre-function area, a meeting room, a secured management area, and open layout waiting areas with access to refreshments.
Tags
furniture design, office design, office architecture, interior design, facade design
Production Technology
The project is currently being built and the structure is made of a concrete system. The facade is covered by glass walls and aluminum composition.
Design Challenge
Moving beyond purely functional considerations, the architectural approach actively integrates principles of user-centred design. The conscious departure from stark, clinical aesthetics acknowledges the psychological effects of such environments, often associated with anxiety and detachment. Instead, the emphasis on warmer tones and natural materials directly references theories in colour psychology, where earthier hues and the introduction of natural elements are linked to feelings of comfort, security, and reduced stress. While direct access to extensive biophilic elements might be limited within this administrative context, the incorporation of natural oak textures and the carefully considered colour palette serve as subtle nods to biophilic design principles, aiming to foster a connection with nature and promote a sense of calm.
Research
Central to the building's welcoming character is its carefully curated material palette. Eschewing the often-clinical palette of institutional spaces, the design embraces a range of textures and tones carefully chosen to engage the senses and promote a feeling of well-being.
Within the administrative offices, the subtle variation in grey carpet tones serves not only to delineate individual workspaces within the open plan but also introduces a tactile softness underfoot, contributing to a more comfortable and less sterile environment for daily tasks. Conversely, the vibrant, patterned carpet in the conference halls injects a sense of energy and dynamism, visually distinguishing this space and fostering a more engaging atmosphere for collaborative events.
Inspiration
The design program unfolds through a deliberate organization of its internal functions, carefully considering the flow of users and the specific needs of each zone. This strategic distribution of programs across the building's four levels is not just about compartmentalization; rather, it's a considered hierarchy of spaces designed to enhance operational efficiency while subtly influencing the user's journey and perception of the environment.
Project Duration
The project started in 2024 in Kahramanmars, Turkey and it's still ongoing.
Operation Flow
The architectural form of the HG Holding Headquarters embodies a contemporary sensibility, characterized by a considered dialogue between clean, straight lines and gentle curves. This interplay is evident in both the overall massing and the internal spatial arrangements.
Within the administrative offices, an open-plan layout organized around a clear grid system promotes efficiency and visual connectivity. The reception area is thoughtfully designed as a transitional space, its sleek reception desk set against a calming blue backdrop, offering a serene point of arrival. This deliberate combination of structured organization and softer forms contributes to an environment that feels both functional and inviting.
Patents
Copyrights belong to Quark Studio Architects, 2025
Team Members
Cihat Elmas
Ayk Cavusyan
Hessam Esmaili
Image Credits
Image #1: Designer, Quark Studio Architects
Image #2: Designer, Quark Studio Architects
Image #3: Designer, Quark Studio Architects
Image #4: Designer, Quark Studio Architects
Image #5: Designer, Quark Studio Architects

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