Intelligent Creativity Forum Visuell identitet by Yuxin Feng

Intelligent Creativity Forum Visuell identitet by Yuxin Feng is a highly esteemed winner of the very prestigious 2026 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2026

Intelligent Creativity Forum Visuell identitet

by Yuxin Feng

Client: Nanjing University of Finance & Economics, School of Art & Design

A' Design Award i Brons Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #180259

View at A' Design Award Press Release Award Badge

Colors

The Design

About Intelligent Creativity Forum Visuell identitet

Intelligent Creativity Forum är en visuell identitet skapad för en skola för konst och design. Identiteten är uppbyggd av bokstäverna D och I, som dekonstrueras och kombineras på nytt till en dynamisk geometrisk form. Modulerna är förskjutna längs en 45-gradig axel, enligt arkitektonisk isometrisk logik. Skiktningen skapar ett tredimensionellt samspel mellan massa och tomrum. Den asymmetriska strukturen syftar på sammansmältningen av digital intelligens och kreativt tänkande. Ett modulärt rutnät håller systemet sammanhängande, och vektorgrafiken appliceras på passerkort, emblem, sidenscarfar och anteckningsböcker.

The Recognition

About the A' Design Award i Brons

Intelligent Creativity Forum Visuell identitet är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Intelligent Creativity Forum Visuell identitet förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Intelligent Creativity Forum Visuell identitet tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
Dimensions & Packaging: The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
Tags: Digital、Intelligence、Creativity、Visual identity
Production Technology: Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
Design Challenge: Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
Research: We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
Inspiration: Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
Project Duration: The project starts in July 2024 and ends in August 2024 in Nanjing, China
Operation Flow: Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
Image Credits: Yuxin Feng，2024