Shiftcam 240mm Super Zoom Mobilkameraobjektiv by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award i Silver in Kamera- och Fotograferingsutrustningsdesign Competition Category.
SilverFotograferingsutrustning· 2026
Shiftcam 240mm Super Zoom Mobilkameraobjektiv
by Kl Chiu
A' Design Award i Silver Winner in Fotograferingsutrustning Category
Verified Award Winner
Verify Award Status for #182315The Design
About Shiftcam 240mm Super Zoom Mobilkameraobjektiv
Shiftcam 240mm Super Zoom är ett teleobjektiv designat för mobiltelefoner. Objektivet är anpassat för telefoner med 5x periskopkameramoduler och ger en optisk bild på cirka 10x. Fyra stapelbara makrokonvertrar förvandlar samma räckvidd till makrofotografering på långt avstånd, upp till 40x. Objektivhuset och fästet är tillverkade av återvunnen aluminium och använder ett vridlåssystem för snabb och säker montering. Frontsektionen är hållen smal så att magnetiska tillbehör förblir användbara medan objektivet är monterat. Den kompakta formen gör att utrustningen ryms i fickan.
The Recognition
About the A' Design Award i Silver
Shiftcam 240mm Super Zoom Mobilkameraobjektiv är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Shiftcam 240mm Super Zoom Mobilkameraobjektiv förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Shiftcam 240mm Super Zoom Mobilkameraobjektiv är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
- Dimensions & Packaging
- 42.5 x 52.6
- Tags
- Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
- Production Technology
- Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
- Design Challenge
- The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
- Research
- Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
- Inspiration
- The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
- Project Duration
- Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
- Operation Flow
- The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
- Team Members
- Benson KL Chiu
Armand van Oord - Image Credits
- Armand van Oord
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