DuePiùTre – Più Che Hamburger Visuell Identitet by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.
BronsGrafik· 2017
DuePiùTre – Più Che Hamburger Visuell Identitet
Client: Ferrariodesign
A' Design Award i Brons Winner in Grafik Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Visuell Identitet
DuePiùTre är en liten bistro som erbjuder inte bara hamburgare, utan även pastrami och ölburk kyckling, allt återbesökt med färska och äkta italienska produkter. Bulldoggen valdes för att den under första världskriget var den amerikanska flottans maskot och för att den är sällskapshunden till en av bistroens partners. För att kompensera för ställets påhittade namn innehåller designen en kockmössa för bulldoggen och en pay-off som försöker förmedla idén om en anläggning som erbjuder mat på ett mer direkt sätt.
The Recognition
About the A' Design Award i Brons
DuePiùTre – Più Che Hamburger Visuell Identitet är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. DuePiùTre – Più Che Hamburger Visuell Identitet förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. DuePiùTre – Più Che Hamburger Visuell Identitet tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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