Yau Sik San Varumärkesdesign by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award i Järn in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.
JärnGrafik· 2020
Yau Sik San Varumärkesdesign
by 1983Asia
Client: 1983Asia
A' Design Award i Järn Winner in Grafik Category
Verified Award Winner
Verify Award Status for #86955The Design
About Yau Sik San Varumärkesdesign
Yau Sik San är en varumärkesdesign skapad för ett matvarumärke inom Guangdong-köket. Identiteten är uppbyggd kring Matlagningsguden, en gestalt från forntida kinesisk tro förknippad med kläder, mat, lycka och långt liv. Kinesisk kalligrafi används för varumärkesnamnet för att uttrycka Guangdongs regionala karaktär. Traditionella färgkombinationer stärker den visuella bilden. Förpackningen är producerad med tryck på specialpapper, UV-lackering, broderi, reaktivt tryck och folietryck. Syftet är att förmedla matens kvalitet genom en kulturell berättelse.
The Recognition
About the A' Design Award i Järn
Yau Sik San Varumärkesdesign är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Yau Sik San Varumärkesdesign förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Yau Sik San Varumärkesdesign respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Team Members
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Image Credits
- 1983ASIA
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