Changing Perspectives Miljötypografi av Haley Tebo

Designen Changing Perspectives Miljötypografi av Haley Tebo är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Brons i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

BronsGrafik· 2020

Changing Perspectives Miljötypografi

av Haley Tebo

Klient: Haley Tebo

Vinnare av A' Design Award i Brons i kategorin Grafik

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Färger

Designen

Om Changing Perspectives Miljötypografi

Changing Perspectives är en installation i miljötypografi skapad för glaspartierna i en universitetsbyggnad för konst. Bokstavsformerna är utskurna i frostad vinyl och bildar ett läsbart budskap när människor går förbi. Budskapet kan läsas från båda hållen, vilket gör att betraktarna stannar upp och rör sig för att fullborda texten. Varje bokstav är cirka 30 till 60 centimeter hög, beroende på avståndet till betraktaren. Ljus som faller genom glaspartierna upprepar bokstavsformerna som skuggor och reflektioner. Installationen bjuder in människor runt om på campus att interagera med typografi.

Erkännandet

Om A' Design Award i Brons

Changing Perspectives Miljötypografi är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Changing Perspectives Miljötypografi förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Changing Perspectives Miljötypografi tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensioner & förpackning: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Taggar: Environmental typography, interaction design, user experience, typography, graphic design,
Produktionsteknik: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Designutmaning: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Forskning: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiration: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Projektlängd: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Arbetsflöde: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Teammedlemmar: Angeli Leong
Bildkrediteringar: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer