Care for Mom to Be Social medvetenhetskampanj by Seyon Kim

Care for Mom to Be Social medvetenhetskampanj by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Social design Competition Category.

BronsSocial· 2020

Care for Mom to Be Social medvetenhetskampanj

by Seyon Kim

Client: Seyon Kim

A' Design Award i Brons Winner in Social Category

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Verified Award Winner

Verify Award Status for #87971

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Colors

The Design

About Care for Mom to Be Social medvetenhetskampanj

Care for Mom To Be är en kampanj för att öka allmänhetens medvetenhet om behoven hos gravida kvinnor som pendlar. Kampanjen uppmanar andra resenärer att erbjuda en sittplats på tåget eller en parkeringsplats för bilen. Den visuella identiteten utgår från en logotyp som förenar figuren av en gravid person med formen av ett hjärta, vilket representerar graviditet och omtanke. En varm pastellton av blandad röd och orange används i stället för den färg som vanligtvis förknippas med graviditet. Affischer och tryckta pendlarbiljetter bär logotypen på stationer och parkeringsplatser.

The Recognition

About the A' Design Award i Brons

Care for Mom to Be Social medvetenhetskampanj är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Care for Mom to Be Social medvetenhetskampanj förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Care for Mom to Be Social medvetenhetskampanj tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim