Cafe Tunico Varumärkesdesign by Mateus Matos Montenegro

Cafe Tunico Varumärkesdesign by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.

BronsGrafik· 2020

Cafe Tunico Varumärkesdesign

by Mateus Matos Montenegro

Client: Café Tunico

A' Design Award i Brons Winner in Grafik Category

11,087

Verified Award Winner

Verify Award Status for #89224

Visa portfolio Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Cafe Tunico Varumärkesdesign

Ett varumärke som översätter familjehistoria. Kaffe, familj, 7 barn och Herr Tunico. Det här är pelarna i den här historien, och det är vad logotypen översätter. Kaffedesignen ersätter diskreten i dot; den oskiljaktiga följeslagare hatten representerar Tunico; typografin representerar familjetraditionen och hantverkssättet för kaffeproduktion. En tätningskonstruktion är att identifiera varumärket snabbt när det appliceras på olika platser och föremål med användningen av T, första bokstaven från Tunico, hans hatt och de sju kornen runt, som representerar de 7 barn som han överlämnade arvet från sina länder och gröda.

The Recognition

About the A' Design Award i Brons

Cafe Tunico Varumärkesdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Cafe Tunico Varumärkesdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Cafe Tunico Varumärkesdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Dimensions & Packaging: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Tags: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Production Technology: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Design Challenge: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Research: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Inspiration: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Project Duration: February 2018 to may 2019
Operation Flow: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Image Credits: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.