Konka LED A3 Series TV Smart-TV by Konka

Konka LED A3 Series TV Smart-TV by Konka is a highly esteemed winner of the very prestigious 2020 A' Design Award i Silver in Digital och Elektronisk Enhetsdesign Competition Category.

SilverKonsumentelektronik· 2020

Konka LED A3 Series TV Smart-TV

by Konka

Client: Konka

A' Design Award i Silver Winner in Konsumentelektronik Category

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Colors

The Design

About Konka LED A3 Series TV Smart-TV

Konka LED A3-serien TV är en smart-TV utformad för hemmabruk. A3-serien har en slank och lätt form med en bas formad som flygande vingar, inspirerad av örnar. En bakplatta i glas och en mellanram möjliggör en kantlös design, så att ramen och skärmen framstår som en enda skiva sett framifrån. Borstade metalldelar och en matt yta ger sidovyn ett skiktat utseende. En röd rund ljusknapp styr huvudfunktionerna, och röststyrning samt ljusavkänning är integrerade. Blå LED-chip med lång våglängd används för att minska blått ljus.

The Recognition

About the A' Design Award i Silver

Konka LED A3 Series TV Smart-TV är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Konka LED A3 Series TV Smart-TV förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Konka LED A3 Series TV Smart-TV är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The A3 series TV offering a lightweight and slim overall shape with a flying wing-shaped base.It was designed with the leading-edge product language to combine high-tech screen with optimum sound and high-level craftsmanship.
Dimensions & Packaging: 55/1229*297.8*773.3mm
65/1448.7*334*911.8mm
75/1674.5*578*1587.7mm
Tags: Flagship,55A3,65A3,75A3,LED
Production Technology: More focused CMF design, Nordic matte mesh, marbled natural texture and metal texture of industrial products. The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Design Challenge: The A3 series is not only thin and light, but also has a glass back plate and a mid-frame to achieve a rimless design.The newly upgraded large-size speaker and the metal side of the ground add a metal speaker net blessing, each note is fully expressed.More focused CMF design,Nordic matte mesh, marbled natural texture and metal texture of industrial products,The perfect combination of natural life and design aesthetics makes A3 more than just a TV.
Research: With the development of the color TV industry and the changes in market demand, people are pursuing new requirements for the performance of smart TVs while pursuing TV appearance, content richness and application experience.Ultra-thin rimless TV/Blu-ray health TV also ushered in new market opportunities.With the maturity of manufacturing technologies such as LEDs and metal structural parts,Adjust the traditional production assembly method by integrating structural components.Our TV can achieve a true rimless design.The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced.
Inspiration: Convincing with it’s minimalist design , frame and screen seem to blend into one another which is visible from the front as a slice.The layering design underscoring the thinness of the side face.The operating concept is user-friendly so that The red circular light button can easily control all functions.In the narrow network, new technologies and functions such as voice control and light sensing are integrated.The design of the flying wing-shaped base was inspired by eagles.
Project Duration: The project started in April 2018 in Shenzhen and finished in April 2019 in Shenzhen, and was exhibited in Beijing in April 2019.
Operation Flow: The thickness is also made thinner, the back plate pattern is more beautiful, and the cost is also greatly reduced;The hardware circuit platform also has the requirements of faster, more stable, better picture quality and better sound performance;Meanwhile, by selecting the LED of the long-wavelength blue chip to achieve the purpose of preventing blue light.
Patents: Patents：201930141777.3
Team Members: Designer:XUN LUO
Designer:HAO CHANG
Designer:QIANG LI
Creative Director:YONG JIN
Creative Director:XIAOZHEN CHEN