Seotun Saram Mobilapplikationsgränssnitt by Donggyun Kang

Seotun Saram Mobilapplikationsgränssnitt by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award i Järn in Mobilteknik-, Applikations- och Programvarudesign Competition Category.

JärnMobil· 2020

Seotun Saram Mobilapplikationsgränssnitt

by Donggyun Kang

Client: Seotun Saram

A' Design Award i Järn Winner in Mobil Category

14,400

Verified Award Winner

Verify Award Status for #92825

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Mobilapplikationsgränssnitt

Seotun Saram är ett mobilapplikationsgränssnitt som förbinder personer som söker psykologisk rådgivning med kvalificerade professionella rådgivare. Namnet syftar på någon som ännu inte är skicklig, och tjänsten bygger på tanken att alla börjar klumpigt. En saga förklarar rådgivningsprocessen på ett enkelt sätt för användare som är obekanta med rådgivning. Två karaktärer förekommer i berättelsen: Seotun, en vilsen rådsökande, och Gobukki, en långsam men pålitlig rådgivare. Varma papperstexturer, nattblå kulörer och handritade ikoner formar den visuella identiteten.

The Recognition

About the A' Design Award i Järn

Seotun Saram Mobilapplikationsgränssnitt är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Seotun Saram Mobilapplikationsgränssnitt förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Seotun Saram Mobilapplikationsgränssnitt respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim