Pass On Fotografisk serie by Eduardo Dulla

Pass On Fotografisk serie by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Fotografi- och Fotomanipulationsdesign Competition Category.

BronsFotografi· 2020

Pass On Fotografisk serie

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award i Brons Winner in Fotografi Category

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Verified Award Winner

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Colors

The Design

About Pass On Fotografisk serie

Bokstext: Pass On är en fotografisk serie uppbyggd kring bilden av ett meddelande inneslutet i en flaska. Varje fotografi är inspirerat av ett enda ord, som hopp eller broderskap, och representerar det ordet genom dess betydelse eller genom en verklig händelse. Samma tre element, ett meddelande, en flaska och vatten, förekommer i varje bild, men varje tema behandlas på ett annat sätt. Kulisser, specialbyggda akvarier och specifika mekanismer konstruerades för bilderna. De digitala bilderna kombinerar interferens och bildsammanslagning, och är tryckta med bläckstråleteknik på bomullspapper.

The Recognition

About the A' Design Award i Brons

Pass On Fotografisk serie är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Pass On Fotografisk serie förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Pass On Fotografisk serie tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla