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Cornice Byrå by James Poss

Cornice Byrå by James Poss is a highly esteemed winner of the very prestigious 2020 A' Design Award i Järn in Möbeldesign Competition Category.


JärnMöbler· 2020

Cornice Byrå

by James Poss

Client: James Poss

A' Design Award i Järn Winner in Möbler Category

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Verified Award Winner

Verify Award Status for #97273

Colors

The Design

About Cornice Byrå

Cornice är en byrå designad för klädförvaring och exponering. Cornice rymmer vikta klädesplagg som t-shirts och tröjor. Traditionella byråar döljer kläder inuti lådor, medan Cornice öppna hyllor gör det möjligt att både visa upp och förvara favoritplagg. Den skulpturala öppna ramen ger ett lätt utseende. De många smala hyllorna uppmuntrar till enskiktsorganisering och motverkar den röriga stapling som kan skada plaggen. Den visade modellen är en skalversion tillverkad i trä, medan den slutgiltiga produkten skulle tillverkas i svetsad aluminium. Cornice passar både för hemmet och för butiksmiljöer.

The Recognition

About the A' Design Award i Järn

Cornice Byrå är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. Cornice Byrå förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. Cornice Byrå respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Cornice Dresser clothing storage/display concept design. Open sculptural frame and numerous slim shelves encourage single layer garment organization. Designed for both home and retail applications.
Dimensions & Packaging
1260mm x 510mm x 1430mm
Tags
dresser, bedroom, clothing, clothes, garment, garments, streetwear, fashion
Production Technology
The piece shown is a 1:4 scale model made of wood. The realized piece would be constructed with welded aluminum.
Design Challenge
The most difficult part of developing this piece was maintaining the open, almost weightless feeling of the frame while still having enough structural support. We conducted scale weld tests to make sure the realized design would have no problem supporting the intended weight. Thanks to the numerous drawers, the design's structural rigidity exceeded all expectations, and would not need any additional support.
Research
Prior to beginning work on this design, I researched as many current and vintage dressers/bureaus as possible. I surveyed trusted authorities in the fashion industry, who confirmed demand for such a product, as modern fashion consumers are frustrated that their dressers have not evolved along with the trends. The explosion of streetwear has resulted in luxury t-shirts becoming the new status symbols, yet people are still forced to stuff them into dresser (despite the high price point, these t-shirts are still primarily made of thin cotton, which cannot be hung long-term without being deformed by its hanger). Fashion is by definition about showing off, and I sought to create a new kind of dresser that would enable people to display their prized garments in addition to storing them. I also conducted anatomical research to make sure that there was enough room in between the shelves to easily retrieve and replace garments without obstruction.
Inspiration
Inspired by the modern fashion consumer. Luxury t-shirts and hoodies are the new suits and ties, yet clothing storage options have remained unchanged, with traditional dressers hiding casual clothes stuffed inside drawers. Cornice Dresser's open shelves enable display of prized garments in addition to always-ready storage.
Project Duration
This project was created in August 2019 in London.
Operation Flow
This piece would be used in place of a traditional dresser. Since formal wear needs to be hung, this is designed for folded garments such as t-shirts and sweaters/hoodies. The modern fashion consumer is buying more and more luxury streetwear pieces, but they can't show them off if they are hidden away stuffed inside of drawers. This dresser enables the user to display their favorite pieces, and the slim shelves discourages messy, damaging stacking of clothes. Alternatively, this could be used as a display piece for retail stores.
Image Credits
All Images: Photographer James Poss, Cornice, 2019.

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