Madame Butterfly Affischserie by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 A' Design Award i Guld in Grafik-, Illustrations- och Visuell Kommunikationsdesign Competition Category.
GuldGrafik· 2021
Madame Butterfly Affischserie
Client: Liudmila Shurygina
A' Design Award i Guld Winner in Grafik Category
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- Verified Award Winner
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The Design
About Madame Butterfly Affischserie
Madame Butterfly är en serie operaaffischer. Varje affisch visar ett ikoniskt porträtt av en sjungande kvinna som operahandlingens centralgestalt och en symbol för passion. Serien omfattar operor som Madame Butterfly, Tosca och Norma, och speglar kvinnans tragiska och beroende roll i deras libretton. Varje komposition skildrar slutscenen, berättelsens kulmen. Designen bygger på minimalistiska former, expressivt måleri och Memphis-stilen, med klara färger och stark kontrast. Affischerna är tryckta i A1-format på kartongpapper.
The Recognition
About the A' Design Award i Guld
Madame Butterfly Affischserie är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Madame Butterfly Affischserie förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Madame Butterfly Affischserie skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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