Zacapa Reserva Limitada 2019 Romförpackningsdesign by Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Romförpackningsdesign by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award i Guld in Begränsad Upplaga och Specialdesign Competition Category.

GuldBegränsad upplaga· 2020

Zacapa Reserva Limitada 2019 Romförpackningsdesign

by Michelle Mak - forceMAJEURE Design

Client: Diageo

A' Design Award i Guld Winner in Begränsad upplaga Category

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Verified Award Winner

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Colors

The Design

About Zacapa Reserva Limitada 2019 Romförpackningsdesign

Zacapa Reserva Limitada 2019 är en förpackningsdesign i begränsad upplaga för en lagrad rom. Den bruna etiketten med bokstäver i guldfolie kompletterar vätskans bärnstensfärgade och gyllene toner. Det karakteristiska petate-bandet, ett vävt halmband tillverkat i specialfärger för denna utgåva av lokala guatemalanska hantverkskvinnor, är lindat runt flaskan. Tubförpackningens design blandar färgsjok och texturer inspirerade av det guatemalanska landskapet. På tubförpackningen presenteras petate-bandet och det karakteristiska bandet med provningsnoteringar i gyllene toner.

The Recognition

About the A' Design Award i Guld

Zacapa Reserva Limitada 2019 Romförpackningsdesign är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Zacapa Reserva Limitada 2019 Romförpackningsdesign förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Zacapa Reserva Limitada 2019 Romförpackningsdesign skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions & Packaging: Bottle: 750 ml
Tags: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Team Members: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Image Credits: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design