The Mix Land Streetwear-butik by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award i Brons in Interiör- och Utställningsdesign Competition Category.
BronsInteriör· 2020
The Mix Land Streetwear-butik
by Yuan Lijun
Client: Xianxiang Design
A' Design Award i Brons Winner in Interiör Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Streetwear-butik
Book Text: The Mix Land är en streetwear-butik i Hangzhou, Kina. Designkonceptet utgår från bilden av ett laboratorium och tillämpar gatukultur på inredningens exponering. Tre dynamiska konstinstallationer, kallade energiutvinning, kondensering och nedbrytningsbordet, kombinerar ljud, syn och beröring för att skapa en interaktiv upplevelse. Kraftigt mättad neonblå färg, färgglada fönster och dörrar samt digitala skärmar utgör de huvudsakliga visuella accenterna. Displayinstallationerna kan omdisponeras inom det öppna utrymmet, vilket gör att butiken anpassar sig till både kommersiella behov och upplevelsebehov.
The Recognition
About the A' Design Award i Brons
The Mix Land Streetwear-butik är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. The Mix Land Streetwear-butik förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. The Mix Land Streetwear-butik tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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