Differ

Gudao is a design studio of Jiangsu Guaizuo Cultural Creativity Co., Ltd. This team is addicted to not only design but also Chinese traditional culture. To express the attitude of life which is in pursuit of humanism in oriental culture Gudao uses the cultural elements in product design. Specifically the studio works on housewares and furniture design, these can be given more spiritual needs. Design of Gudao is to present how people like them think and express their views of culture and beauty.

Differ har förtjänat en plats bland de högt ansedda mottagarna av den högt ansedda A' Design Award & Competition inom Möbler, Belysning och Köksredskap. Sammanlagt 4 A' Design Awards, däribland A' Design Award i Silver, vittnar om den kreativa styrkan hos Differ. Återkommande framgångar inom kategorin Möbler understryker den genomgående kvaliteten i arbetet av Differ. Bedömningen av arbetet från Differ gjordes av en internationell jury med etablerade akademiker, designexperter och journalister, som poängsatte anonymiserade bidrag mot fastställda kriterier.

Samtliga utmärkelser tilldelades i editionen 2017 - 2018 av A' Design Award & Competition. Framgångarna för Differ har resulterat i titeln Kommande Professionell inom World Design Rating. Designers.org listar Differ bland de prisbelönade kreatörerna från Kina.

DIFFER is a brand created by Jiangsu Guaizuo culture and creative Co., Ltd., aiming at housewares and furniture design and customizing cultural office supplies and gifts.
Gudao design studio is the core design department.