Fido Dido House by 7UP Free Kazi Kuu: Usanikishaji wa Chapa wa Kihisia by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Tuzo ya Shaba ya A' Design Award in Usanifu wa Hafla na Matukio Competition Category.
ShabaHafla· 2020
Fido Dido House by 7UP Free Kazi Kuu: Usanikishaji wa Chapa wa Kihisia
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Tuzo ya Shaba ya A' Design Award Winner in Hafla Category
Verified Award Winner
Verify Award Status for #100578The Design
About Fido Dido House by 7UP Free Kazi Kuu: Usanikishaji wa Chapa wa Kihisia
Maandishi ya Kitabu: Fido Dido House ni usanikishaji wa chapa wa siku mbili ulioundwa katika Covent Garden jijini London. Muundo huu unabadilisha ulimwengu wa pande mbili wa rangi nyeusi na nyeupe wa mhusika Fido Dido kuwa nafasi ya pande tatu. Wageni hupita katika maeneo yenye mandhari mbalimbali, ikiwa ni pamoja na kabati la mavazi maarufu na chumba cha kuhifadhia vyakula chenye Fido Flakes. Vipengele vingine ni pamoja na sehemu ya kupoza yenye friji, machela za kupumzikia, ukuta wa michoro shirikishi, muziki tulivu, na upimaji wa bidhaa. Mazingira haya yanayogusa hisia mbalimbali huwaalika wageni kupumzika na kuufanya ujumbe wa kampeni kuwa hai.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Fido Dido House by 7UP Free Kazi Kuu: Usanikishaji wa Chapa wa Kihisia ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Fido Dido House by 7UP Free Kazi Kuu: Usanikishaji wa Chapa wa Kihisia inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Fido Dido House by 7UP Free Kazi Kuu: Usanikishaji wa Chapa wa Kihisia hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The team developed a 3D version of Fido’s 2D black and white world along with a multi sensory experience that brought people into an imagined world for Fido. The idea was to immerse visitors into Fido’s universe, inviting them to feel free to just be, bringing the campaign message to life. Every aspect of the space was carefully considered, from Fido’s closet of iconic outfits to the Fido Flakes in the kitchen pantry.
- Inspiration
- Celebrating the return of 90s icon Fido Dido, the King of Chill, the PepsiCo Design team partnered with 7UP Free to create the Fido Dido House in London’s Covent Garden. Inviting Londoners to chill like Fido, the two day installation came complete with a fridge cool down, hammock hang outs, an interactive artist doodle wall, soothing nap worthy music, and 7UP Free product sampling.
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