2030 Messaging Gift Kadi ya Zawadi by Tist is a highly esteemed winner of the very prestigious 2020 Tuzo ya Chuma ya A' Design Award in Usanifu wa Zawadi Competition Category.
ChumaZawadi· 2020
2030 Messaging Gift Kadi ya Zawadi
by Tist
Client: Tist
Tuzo ya Chuma ya A' Design Award Winner in Zawadi Category
Verified Award Winner
Verify Award Status for #102099The Design
About 2030 Messaging Gift Kadi ya Zawadi
Zawadi ya Ujumbe ya 2030 ni mfululizo wa kadi za zawadi zilizoundwa kwa ajili ya walaji walio katika miaka ya ishirini na thelathini. Kadi hizo zinaweza kutumika katika maduka yote ya chapa ya kampuni ya kimataifa ya mtindo wa maisha. Kila kadi hubeba ujumbe mfupi wa kutia moyo, sifa, faraja au pongezi, ulioandikwa kwa maneno yanayofahamika kwa kizazi hiki. Aina kumi zilitengenezwa, kila moja ikiwa na ukubwa wa milimita 50 kwa 90. Rangi na vifaa mbalimbali viliwekwa katika tabaka ili kuipa uso wa kadi mwonekano wa pande tatu. Kadi hizo huwawezesha watu kutuma ujumbe na pia kuuhifadhi kama wao wenyewe.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
2030 Messaging Gift Kadi ya Zawadi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. 2030 Messaging Gift Kadi ya Zawadi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. 2030 Messaging Gift Kadi ya Zawadi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
- Dimensions & Packaging
- 50mm*90mm0.03mm / 10 types
- Tags
- Card, Message
- Production Technology
- Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
- Design Challenge
- Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
- Research
- We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
- Inspiration
- The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
- Project Duration
- May ~ December, 2018, All brand stores of CJ Group in Korea
- Operation Flow
- Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
- Team Members
- TIST, Client : CJ
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