Kt 5g Primary Function: Sanamu ya Nje by Tist is a highly esteemed winner of the very prestigious 2020 Tuzo ya Fedha ya A' Design Award in Usanifu wa Sanaa Nzuri na Usakinishaji wa Sanaa Competition Category.
FedhaSanaa Nzuri· 2020
Kt 5g Primary Function: Sanamu ya Nje
by Tist
Client: Tist
Tuzo ya Fedha ya A' Design Award Winner in Sanaa Nzuri Category
Verified Award Winner
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About Kt 5g Primary Function: Sanamu ya Nje
Book Text: KT 5G ni kundi la sanamu za nje zilizowekwa katikati mwa jiji la Seoul, Korea Kusini. Sanamu hizi zinaeleza sifa kuu za huduma ya mawasiliano ya 5G, ambazo ni kasi ya juu, uchelewesho mdogo na uunganishaji mpana. Rangi angavu, mifumo na maumbo ya mishale yanawakilisha uunganishaji, kasi na mtiririko wa data, huku ndege zisizo na rubani na uendeshaji wa kujiendesha zenyewe zikirejelea matumizi yanayofahamika ya teknolojia hii. Sanamu hizi zimetengenezwa kwa mabamba ya chuma yaliyopindwa na kuunganishwa kwa kutumia lehemu, kisha kumaliziwa kwa rangi ya urethane. Sanamu ndogo zaidi pia hutumika kama viti, hivyo usimikaji huu huunda mahali pa kupumzika penye sanaa kandokando ya njia yenye watembeaji wengi.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Kt 5g Primary Function: Sanamu ya Nje ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Kt 5g Primary Function: Sanamu ya Nje inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Kt 5g Primary Function: Sanamu ya Nje ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
- Dimensions & Packaging
- 1.5T SUS + urethane paint / 32m*6.8m
- Tags
- 5G, Craig and Karl, Outdoor sculpture
- Production Technology
- Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
- Design Challenge
- It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
- Research
- In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
- Inspiration
- We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
- Project Duration
- Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
- Operation Flow
- In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
- Team Members
- TIST, Client : KT and Illustrator : Craig and Karl
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