Fresh Blood DG Youth Maonyesho ya Kiutamaduni by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Hafla na Matukio Competition Category.
ShabaHafla· 2021
Fresh Blood DG Youth Maonyesho ya Kiutamaduni
by Ruikang Xie
Client: Xiexie Design
Tuzo ya Shaba ya A' Design Award Winner in Hafla Category
Verified Award Winner
Verify Award Status for #102292The Design
About Fresh Blood DG Youth Maonyesho ya Kiutamaduni
Fresh Blood DG Youth ni maonyesho ya kiutamaduni yaliyofanyika Dongguan, Uchina. Maonyesho haya yanawasilisha wauzaji sita wa ndani chini ya dhana ya usambazaji mpya wa ubunifu wa kiutamaduni. Mpangilio umepangwa kama soko la mboga, huku taa za mboga zinazozunguka zikiwekwa juu ya safu za meza za wachuuzi. Vyakula sita vya asili vinawakilisha utambulisho wa wauzaji sita hao. Kwa kuwa eneo la maonyesho halikuweza kuhifadhi kazi za asili, vipeperushi vya ukubwa wa A5 vilikatwa kwa mashine katika maumbo ya vyakula, kama vile bata bukini wa kuchoma, kisha vikachapishwa maandishi na picha. Mfuko mkubwa zaidi wa karatasi una vipimo vya milimita 340 kwa 380.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Fresh Blood DG Youth Maonyesho ya Kiutamaduni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Fresh Blood DG Youth Maonyesho ya Kiutamaduni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Fresh Blood DG Youth Maonyesho ya Kiutamaduni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
- Dimensions & Packaging
- The largest DuPont paper bag size is 340mmx380mm
- Tags
- Culture, graphics, vegetable market, creativity, humanities
- Production Technology
- The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
- Design Challenge
- It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
- Research
- The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
- Inspiration
- The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
- Project Duration
- Started in August 2019 and completed in September, all completed in Dongguan, China
- Operation Flow
- After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
- Image Credits
- Image #1-5 Zhang Jingwen
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
