Muundo Settlements Kampeni Iliyojumuishwa na Pancho Gonzalez ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Utangazaji, Masoko na Mawasiliano.
ShabaUtangazaji· 2020
Settlements Kampeni Iliyojumuishwa
Mteja: Inbrax
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Utangazaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #103849Muundo
Kuhusu Settlements Kampeni Iliyojumuishwa
Makazi ni ukweli duniani kote na hasa katika Amerika ya Kusini. Muundo huu wa utangazaji unatafuta kukusanya fedha kwa njia tofauti na hufanya hivyo kwa kuzindua filamu ambayo hatimaye haikuwepo. Ili kupata tikiti, ilibidi watu waende kwenye tovuti ya filamu ili kununua tikiti zao na walipofanya hivyo waligundua kuwa filamu hiyo haipo, hivyo wangeweza kutoa pesa zao kwa wakfu.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Settlements Kampeni Iliyojumuishwa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Settlements Kampeni Iliyojumuishwa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Settlements Kampeni Iliyojumuishwa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Vipimo na Ufungashaji
- Trailers, posters, digital ads and social media.
- Lebo
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- Teknolojia ya Uzalishaji
- Integrated campaign across 5 countries in South America.
- Changamoto ya Ubunifu
- First online collecting campaign done by Techo Latam.
- Utafiti
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Msukumo
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Muda wa Mradi
- Chile, Peru, Argentina, Brazil and Colombia.
- Mtiririko wa Uendeshaji
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Hataza
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Wanatimu
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Haki za Picha
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
