Inside Out Muundo wa Maonyesho by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Hafla na Matukio Competition Category.
ShabaHafla· 2021
Inside Out Muundo wa Maonyesho
by Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
Tuzo ya Shaba ya A' Design Award Winner in Hafla Category
Verified Award Winner
Verify Award Status for #106399The Design
About Inside Out Muundo wa Maonyesho
Inside Out ni muundo wa tukio ulioundwa kwa ajili ya DesignInspire, maonyesho ya siku tatu yaliyofanyika Hong Kong. Dhana hii inageuza muundo wa ukuta wa muda kutoka ndani kwenda nje ili kufichua kikamilifu jinsi unavyofanya kazi. Paneli za mbao za plywood zisizotibiwa, vifaa vya kawaida vinavyopatikana dukani, na miundo ya scaffolding iliyokodishwa huunda ukuta wa mlangoni, kaunta ya mapokezi, jukwaa la wazi, warsha mbili za wazi, na maeneo ya maonyesho ya pamoja. Seti ya kanuni ilitayarishwa kabla ya ujenzi ili kupunguza uchafu wa eneo la kazi na kuruhusu vifaa kutumika tena. Mazingira haya ghafi na yasiyoegemea upande wowote yanaleta mkanganyiko wa kuvutia dhidi ya michoro na bidhaa zilizowekwa kwenye maonyesho.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Inside Out Muundo wa Maonyesho ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Inside Out Muundo wa Maonyesho inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Inside Out Muundo wa Maonyesho hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
- Dimensions & Packaging
- The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
- Tags
- DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
- Production Technology
- The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
- Design Challenge
- The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
- Research
- This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
- Inspiration
- Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
- Operation Flow
- The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Team Members
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan - Image Credits
- Hong Kong Trade Development Council
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