The Multiverse Njia ya Kuingilia ya Utangulizi by Hong Kong Trade Development Council

Fedha Hafla · 2021

The Multiverse Njia ya Kuingilia ya Utangulizi

by Hong Kong Trade Development Council

Tuzo ya Fedha ya A' Design Award 2021 in Hafla
CLIENT: Hong Kong Trade Development Council
Estimated Number of Design Views: 52,507
Verification code EAC5656946 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About The Multiverse Njia ya Kuingilia ya Utangulizi

Multiverse ni njia ya kuingilia ya utangulizi iliyobuniwa kwa ajili ya ukumbi wa maonyesho ya saa za mkononi na za ukutani jijini Hong Kong. Njia hii inashughulikia eneo la mita za mraba 745 na inawaongoza wageni kuelekea vibanda vya saa vya chapa mbalimbali. Lango la duara lenye vioo linaashiria mahali pa kukusanyika. Ndani, kuna maporomoko ya maji ya LED yenye uwazi yaliyo na urefu wa mita 5 pamoja na kizingiti chenye vioo kilichojengwa katikati. Malango yenye dhamira mahususi yanaelekeza kwenye maeneo manne na sehemu ya kupumzika. Kuta zimejengwa kwa fremu za alumini zinazoweza kutumika tena zilizofunikwa kwa michoro ya vinyl na paneli za vioo. Dhana hii ya kufikirika inaakisi mtazamo wa ubunifu wa mtengenezaji wa saa wa kufikirika mwenye ustadi.

About the Tuzo ya Fedha ya A' Design Award

The Multiverse Njia ya Kuingilia ya Utangulizi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. The Multiverse Njia ya Kuingilia ya Utangulizi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Multiverse Njia ya Kuingilia ya Utangulizi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Press Kit

Unique Properties: The Salon de TE was the only hall at the Hong Kong Watch and Clock Fair to be opened to the media and public with a purpose to showcase international watch brands. The fair organiser required an introductory passageway design to evoke feelings of new discovery to participants before they journeyed to the explore various booths. An abstract concept titled The Multiverse was created to reflect an imaginary artisan watchmaker’s subconsciousness during their moments of creative focus.
Dimensions & Packaging: The walls were built with reusable aluminum frames cladded with vinyl graphics and mirrored panels on plywood backing. The concourse entry was a 3m high facade rotunda shape area of 64m2, with a metal spherical sculpture. Inside the 5m high x 750m2 introductory passage various openings with themed installations were created. A 5m high LED waterfall with 12m long mirrored overhang, along with two 8.5m wide x 2.5m high LED screens, and a 40m2 stage were also featured in the main carpeted space.
Tags: Introductory Passageway, Hong Kong, Watch, Brands, Installation, The Multiverse, Exhibition, HKTDC, Organiser, Fair
Production Technology: The walled structures were made with lightweight reusable aluminium systems, covered with stretched vinyl graphics. Special interactive audio and visual equipment such as the LED screens, furniture and props were hired for the project. Biodegradable carpets, bespoke mechanical device for the sand machine, acoustic panels and metallic spherical balloon sculptures were added to complete the design.
Design Challenge: The challenge was to find a concept the event organiser had not done before and finding a theme to stimulate the imagination of visitors with a sense of new discovery. After analysing many external themes, executing the inner universe of an artisan watchmaker mind seemed most fitting. This was how The Multiverse idea began, and a series of visceral ambient installations were developed. Our aim was to let the visitor draw to their own interpretation of what they had experienced in the space.
Research: Our research derived from the design brief to evoke feelings of new discovery to stimulate its visitors at the introductory passageway. The design team decided to make this more challenging by exploring the subconscious journey of an artisan watchmaker mind. From this, a series of abstract spatial installations was built using visuals and sounds to reflect the serenity, inspiration and inner focused needed to make a master timepiece. Thus, our concept The Multiverse began.
Inspiration: Inspiration to uplift the image of the introductory passageway design derived from the clients requirement to evoke feelings of new discovery upon its visitors. An abstract approach titled The Multiverse was developed and a series of audio and visual installations was created to reflect the intangible aspects and creative process of an artisan watchmaker mind. Each spatial experience was intended to depict the emotional response before visitors embarked to explore the branded watch booths.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 5th of September 2019 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Operation Flow: To arouse visitor curiosity, a 3m high x 64m2 mirrored rotunda entry was built at the concourse. Entering the hall, a 745m2 introductory passageway with a 5m high transparent LED waterfall with a mirror overhang is set at the centre of this space. Behind the LED waterfall, an open multi-functional space with a main stage would feature. Various portals each decorated with its own distinct ambience would lead visitors to the 4 different zones and the VIP lounge within this specialised hall.
Patents: Copyrights belong to Hong Kong Trade Development Council, 2019
Image Credits: Hong Kong Trade Development Council