Muundo Neon Nights Nafasi ya Mwandaaji wa Maonyesho ya Biashara na Hong Kong Trade Development Council ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Hafla na Matukio.
FedhaHafla· 2021
Neon Nights Nafasi ya Mwandaaji wa Maonyesho ya Biashara
na Hong Kong Trade Development Council
Mteja: Hong Kong Trade Development Council
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Hafla
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #106406Muundo
Kuhusu Neon Nights Nafasi ya Mwandaaji wa Maonyesho ya Biashara
Neon Nights ni muundo wa tukio ulioundwa kwa ajili ya maonyesho ya biashara ya mitindo mjini Hong Kong. Dhana hii inachanganya mielekeo ya sasa ya rangi za mitindo na muonekano wa alama za mitaani za neon za kizamani za Hong Kong. Maeneo matatu yalibuniwa. Usimikaji wa kukaribisha unasimama katika lango kuu la ukumbi. Lango la ukumbi wa maonyesho lilipata mfumo unaolingana. Ndani ya ukumbi, nafasi ya matumizi mengi yenye mita za mraba 300 huandaa maonyesho ya mitindo, semina na mikutano isiyo rasmi. Fremu za chuma zenye michoro iliyokatwa, paneli za rangi zenye mwanga wa nyuma na alama za mtindo wa neon huunda muonekano wenye msisimko.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Neon Nights Nafasi ya Mwandaaji wa Maonyesho ya Biashara ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Neon Nights Nafasi ya Mwandaaji wa Maonyesho ya Biashara inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Neon Nights Nafasi ya Mwandaaji wa Maonyesho ya Biashara ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Vipimo na Ufungashaji
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Lebo
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Teknolojia ya Uzalishaji
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Changamoto ya Ubunifu
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Utafiti
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Msukumo
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Muda wa Mradi
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Mtiririko wa Uendeshaji
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Hataza
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Wanatimu
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Haki za Picha
- Hong Kong Trade Development Council
Imedhaminiwa
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