Bellativita Mkoba wa Kiuno by Nasrin Bagheri is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Vifaa vya Mitindo na Usafiri Competition Category.
ChumaKifaa Tanzu· 2021
Bellativita Mkoba wa Kiuno
Client: Nasrin Bagheri Studio
Tuzo ya Chuma ya A' Design Award Winner in Kifaa Tanzu Category
Verified Award Winner
Verify Award Status for #112096The Design
About Bellativita Mkoba wa Kiuno
Mubunifu alikubali kauli ya "kidogo ni zaidi," akifanya urahisi kuwa kiini cha mbinu yake. Akiongozwa na sanaa ya miraba ya Piet Mondrian na utafutaji wake wa usafi, aliunda mkoba wa fumbo kwa kutumia rangi za msingi, kila moja ikiashiria dhana ya maisha. Bellativita imeundwa kutoka jiometri ya mduara, na sehemu iliyokatwa ikifanya kazi kama mpini. Mkoba huu wa matumizi mengi unaweza kuvaliwa kama ukanda, mkoba wa mgongoni, au kuuchukulia mkononi, unaofaa kwa matumizi ya kila siku na matukio maalum.
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Bellativita Mkoba wa Kiuno ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Bellativita Mkoba wa Kiuno inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Bellativita Mkoba wa Kiuno inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- P.Mondrian tried to see the world simply but "not over reduce", after years of attempt, he could show this simplicity in the best way through his lines and main colors. N.B STU has also designed "Bellativita" in such a way that in a geometric form and with a simple flow for placing the hand and hidden lumbar strap, as well as systematic division of colors, it has achieved a form that besides symmetry and suitability of lines and selection of particular colors, It can be set with various styles.
- Dimensions & Packaging
- 210 (Diameter) mm × 40 (Depth) mm
- Tags
- Fashionable, Color Fashion, Fanny Bag
- Production Technology
- Based on the investigations and examinations done by the designer, the most important factors for choosing a fabric is being animal friendly and then being hydrophobic; as a result, water doesn’t penetrate the fabric, it does not stain easily, and there is no need to wash it frequently. Thus, suite fabric has been used in this product because of having synthetic fibers.
Other materials that are used in this product are adhesive pads to stick different layers of the bag and cardboard to tighten the bag. The leather embroidery industry has also been used in this product. - Design Challenge
- As a woman, the challenge that I used to be involved with was to set my bag with my clothes and the mass that each bag occupies, and I was trying to eliminate this issue. But the challenges do not end here, and I had a lot of challenges during the design. The first challenge that I was faced with was what materials should be used to make the prototype, and the cardboard made me understand that the Bellativita must be strong enough to place the hand easily on that and keep the things safe inside the bag. The next point that I was faced with was the size of the strap, which I understood that the best option is to make it in the form of a belt to fit any size. And the last point was finding a professional person to make Bellativita and I realize that most people are afraid of seeing differently and do not follow new things and most people want me to change my design but this issue made me more determined to present a different design and break the structures.
- Research
- For the present project, the research was first about style and choosing the way. For the designer, looking simply was considered as one of the main elements in the design, following this point of view, she encountered with the works of Piet Mondrian. After that, in order to design a different and beautiful bag, field research was done to completely recognize the user's desires and tastes. After passing the necessary processes, in order to determine the weaknesses and strengths of the design the prototype was made with replica, then to reach a design with observance of ergonomics the required improvements were made. Now, Bellativita is ready to spend the whole day and night with you.
- Inspiration
- Bellativita committed to this motto (less is more). A bag that is at the same time simple and minimal focuses on versatility in order to be user-friendly. Using the circle form which is the mother of all geometric shapes and the colored puzzle checkered of the bag are indicative of liberty and living simply. These colored checkered are taken from the paintings of P.Mondrian. Put its strap on your waist or shoulder or you can take away the strap and hold it in your hand like a dignified lady.
- Project Duration
- This project began in November, 2018 in Tehran. In the first month, research on minimalism and the works of Piet Mondrian were studied. Next field further research was done to choose form, colors, and exploring similar products on the market. Then I reached the design section and the initial model and then the main model were made in July, 2019 in Tehran. This product has not been displayed in any exhibition before.
- Operation Flow
- Bellativita has a simple operation since it can be transformed from a night bag to a day bag and vice versa, by only adding a waistband to attach to the waist and for shoulder use.
This bag can easily change use just by removing and adding a strap. Moreover, its simple but distinctive form for placing hand has given a special beauty to that.
Bellativita can be set with any color theme since it’s a kind of useful bag for both daily use and night parties and also main colors have been used in this product to create a different look. - Image Credits
- Image #1 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.
Image #2 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.
Image #3 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.
Image #4 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.
Image #5 : Mandana Rostami, Nasrin Bagheri, Nasrin Bagheri, Bellativita, 2019.
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