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Spiderweb Visual Muhimu by Mateus Morgan de Aguiar

Spiderweb Visual Muhimu by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Tuzo ya Dhahabu ya A' Design Award in Usanifu wa Michoro ya Kompyuta, Uundaji wa 3D, Mandhari na Uonyeshaji Competition Category.


DhahabuMichoro ya Kompyuta· 2021

Spiderweb Visual Muhimu

by Mateus Morgan de Aguiar

Client: Morgan Studio

Tuzo ya Dhahabu ya A' Design Award Winner in Michoro ya Kompyuta Category

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Verified Award Winner

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Colors

The Design

About Spiderweb Visual Muhimu

Wazo kuu lilikuwa kuunda kitu ambacho huleta tahadhari zote kwa bidhaa, kwa kutumia vipengele vidogo iwezekanavyo na kuunda uhusiano fulani na umma unaolengwa kwa wakati mmoja. Kipengele cha wavuti pia kinamaanisha mtego wa kiatu na asili yake ya mwitu, na kuleta mtu kwa bidhaa. Hali hiyo pia husambaza teknolojia, iliyopo kwenye kiini cha kiatu na udogo wa lugha ya fumbo inayokuja na kipengele cha mtandao wa buibui ambacho pia kinawakilisha mshiko wa viatu.

The Recognition

About the Tuzo ya Dhahabu ya A' Design Award

Spiderweb Visual Muhimu ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Spiderweb Visual Muhimu inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Spiderweb Visual Muhimu huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea is to bring the product a personification of wildness, connecting the shoe direct to the customers life style. The mood also transmits technology, present on the shoe essence and a pinch of a mystical language that comes with the spider web element that also represents the shoesole grip. Everything made in 3D without scans.
Dimensions & Packaging
Width 5000px x Height 3488px 300dpi
Tags
3d boot, 3d shoe, shoe render, boot render, 3d product, 3d render, shoe modelling, product visualization
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The hardest part was about the concept and thinking about something something never seen before on a so enormous market. Another complicated part was getting some real nice balance between something beautiful and real at same time.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration of the mood and elements comes from the nature, connecting the image directly with the customers life style. To show the grip of the shoe, the spiderweb, that is a wild element also was used.
Project Duration
I started doing the piece on setember 21 and it took about 1 month, ending on October 21.
Operation Flow
The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members
Mateus Morgan
Caique Fernando

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