Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji by Yingbo Qiao

Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.

FedhaUtangazaji· 2021

Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji

by Yingbo Qiao

Client: Sparrow Creative Lab

Tuzo ya Fedha ya A' Design Award Winner in Utangazaji Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji

Don't Lose Your Bicultural ni kampeni iliyounganishwa ya utangazaji iliyoundwa kwa ajili ya huduma ya kituo cha televisheni cha kikabila. Kampeni hii inajumuisha mabango manane, na kila kichwa kimeandikwa kwa lugha tofauti: Kireno, Kichina, Kiarabu, Kirusi, Kijapani, Kifaransa, Kiitaliano na Kihindi. Michoro inatumia sanaa ya pikseli na imejengwa kuzunguka mchoro wa majaribio wa televisheni, ambao unarejelea wakati wa kupoteza. Alama za nchi zinazoshiriki zimeunganishwa ili kuunda taswira iliyoungana na yenye utofauti. Lengo ni kuhamasisha jamii za wahamiaji kudumisha lugha zao na urithi wao.

The Recognition

About the Tuzo ya Fedha ya A' Design Award

Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Don't Lose Your Biculutural Kampeni Iliyounganishwa ya Utangazaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao