Out Here It's Dew Kampeni ya Utangazaji by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Tuzo ya Shaba ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ShabaUtangazaji· 2021
Out Here It's Dew Kampeni ya Utangazaji
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tuzo ya Shaba ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #119164The Design
About Out Here It's Dew Kampeni ya Utangazaji
Out Here It's Dew ni kampeni ya utangazaji iliyoundwa kwa ajili ya chapa ya kinywaji laini chenye kaboni na inayolenga wapenda shughuli za nje huko Midwest ya Marekani. Kampeni hii inahamasisha watu kufurahia kinywaji hicho wakati wa kuwinda, kuvua samaki, kutumia mashua na kupanda milima. Kampeni ilianza na ofa iliyorejesha dola ishirini kwa ajili ya vibali vya uwindaji na uvuvi vya mwaka 2020. Uzalishaji wa upigaji picha ulijenga maktaba kubwa ya picha kwa ajili ya sehemu za mauzo rejareja, mitandao ya kijamii na matangazo ya nje ya nyumbani. Eneo moja lilichaguliwa kuonyesha majira ya masika ya mapema, kiangazi na vuli katika kikao kimoja cha upigaji picha.
The Recognition
About the Tuzo ya Shaba ya A' Design Award
Out Here It's Dew Kampeni ya Utangazaji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Out Here It's Dew Kampeni ya Utangazaji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Out Here It's Dew Kampeni ya Utangazaji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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