Wa Lana Waqfa Brand Kipindi cha Televisheni cha Kisiasa by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 Tuzo ya Chuma ya A' Design Award in Usanifu wa Utangazaji, Masoko na Mawasiliano Competition Category.
ChumaUtangazaji· 2021
Wa Lana Waqfa Brand Kipindi cha Televisheni cha Kisiasa
Client: TRT Arabi TV channel
Tuzo ya Chuma ya A' Design Award Winner in Utangazaji Category
Verified Award Winner
Verify Award Status for #119930The Design
About Wa Lana Waqfa Brand Kipindi cha Televisheni cha Kisiasa
Wa Lana Waqfa (hebu tusimame) ni kipindi cha kila siku cha kisiasa kinacholenga habari za mambo ya sasa. Kinaangazia tukio la habari na kulichambua kwa undani. Timu ya ubunifu ilifanya ukarabati kamili wa chapa (ufunguzi, studio, grafiksi za kipindi, tangazo..) ili kuakisi kikamilifu dhana ya kipindi, ambayo inazunguka "kuangazia" na "kusimama" kwenye mada fulani. Herufi ya kwanza katika jina la kipindi inaangazia herufi ya kwanza ya neno la pili, ili kuwasilisha ujumbe wa kuangazia na kuchunguza. Mstari ulionyooshwa mwishoni mwa neno la pili, unawakilisha kusimama (jina la kipindi).
The Recognition
About the Tuzo ya Chuma ya A' Design Award
Wa Lana Waqfa Brand Kipindi cha Televisheni cha Kisiasa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Wa Lana Waqfa Brand Kipindi cha Televisheni cha Kisiasa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Wa Lana Waqfa Brand Kipindi cha Televisheni cha Kisiasa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
- Tags
- broadcast program, political, current affairs, news, arabic, design, brand, opener
- Design Challenge
- To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
- Inspiration
- The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.
The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes). - Project Duration
- The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
- Team Members
- Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk
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