Duxiaoxiao Primary Function: Msaidizi wa Kidijitali wa Akili Bandia by Baidu Meux - Dou Shen and Yujie Shi is a highly esteemed winner of the very prestigious 2021 Tuzo ya Fedha ya A' Design Award in Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji Competition Category.
FedhaKiolesura· 2021
Duxiaoxiao Primary Function: Msaidizi wa Kidijitali wa Akili Bandia
by Baidu Meux - Dou Shen and Yujie Shi
Client: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd
Tuzo ya Fedha ya A' Design Award Winner in Kiolesura Category
Verified Award Winner
Verify Award Status for #121474The Design
About Duxiaoxiao Primary Function: Msaidizi wa Kidijitali wa Akili Bandia
Book Text: Duxiaoxiao ni msaidizi wa kidijitali wa akili bandia mwenye muonekano wa binadamu wa mtandaoni. Duxiaoxiao huwasiliana na watumiaji kupitia sauti, hisia za uso na miondoko ya mwili, ikichanganya sauti na mrejesho wa kuona. Majibu na taarifa huwasilishwa kwenye violesura vinavyoitikia vilivyoundwa kwa ajili ya vifaa vya mkononi vya Android na iOS. Kupitia mazungumzo yanayoendelea, msaidizi huyu hukuza tabia tofauti na hujifunza mapendeleo ya watumiaji. Muundo huu unaunga mkono upataji wa taarifa zilizopangwa na huwapatia watumiaji hisia ya kuandamana.
The Recognition
About the Tuzo ya Fedha ya A' Design Award
Duxiaoxiao Primary Function: Msaidizi wa Kidijitali wa Akili Bandia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Duxiaoxiao Primary Function: Msaidizi wa Kidijitali wa Akili Bandia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Duxiaoxiao Primary Function: Msaidizi wa Kidijitali wa Akili Bandia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Duxiaoxiao, with an appearance of digitalized human, is a new generation of AI digital assistant. Through AI technology, she possesses thinking, expression, emotion, and learning abilities like a human being. By communicating with users, she will gradually develop different personalities and constantly understand users’ preferences. Such anthropomorphic interaction brings a relaxing experience of acquiring structured information and knowledge and an emotional interactive companionship to users
- Dimensions & Packaging
- Duxiaoxiao was given a fully responsive design over multiple screen size of Android and iOS-based mobile devices.
- Tags
- AI, UX, UI Design, virtual human, digital assistant, knowledge acquisition, entertainment and accompany
- Production Technology
- We create vivid expressions, motions, and words for Duxiaoxiao so that she can communicate with users like a friend through the combination of AI technology and Web 3D engine that balance the performance of a variety of devices. Using Sketch, Protopie, Adobe Effect design the app make the Duxiaoxiao fluent and attractive.
- Design Challenge
- One of the most significant challenges we faced is creating the humanlike interaction. We need to catch the features of this experience and design it. We built an ΑΙ digital human interaction system that integrates various forms of human-computer interaction and ΑΙ technology. It enabled Duxiaoxiao to have anthropomorphic thinking, expression, emotion, and independent learning ability.
- Research
- We used questionnaires, user Interviews, and desk research to collect user requirements of virtual assistants and the problems of existed products. Abundant research was performed throughout the design including script rehearsal, motion capture, emotion simulation, and 3D rendering to make Duxiaoxiao look authentic and vivid. We utilized small-scope tests, and collected and analyzed user feedback to improve user experience and product customer satisfaction.
- Inspiration
- Traditional AI assistants are characterized by interacting with users through voice, the experience of which lacks a sense of authenticity. We expect that AI assistants can provide natural, emotional companionship to users with its digital, face-to-face communication while maintaining the traditional voice interaction. Meanwhile, she can provide a new experience of acquiring structured information and knowledge through the audio-visual integration to adapt to a variety of application scenarios
- Project Duration
- The project started in January 2020 and debuted in China in July 2020, it is still going. The team members were based in Beijing, China.
- Operation Flow
- Duxiaoxiao features anthropomorphic multimodal interaction which can interact with users in a way that. Users can ask Duxiaoxiao by voice when they have questions, and she will display answers and information naturally through different motions, voices, expressions, and attractive interfaces. Users also can chat with Duxiaoxiao when they feel alone. Similar to communicating with friends, users will feel warm and acquainted.
- Patents
- patented.ZL 2020 3 0147330.X.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147177.0.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147169.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0146983.6.Baidu Online Network Technology (Beijing) Co., Ltd.2020
patented.ZL 2020 3 0147167.7.Baidu Online Network Technology (Beijing) Co., Ltd.2020
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020,2020 2020-F-0197184 - Team Members
- Executive Vice President: Dou Shen, Design Director: Yujie Shi, Design Manager: Xuan Li, Designer: Hao Xue, Lei Zhao, Ye Li
- Image Credits
- Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
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